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    How Product Data Helps You Win the Digital Shelf

    The consumer retail world is rapidly changing — with ecommerce playing a more important role than ever before, accounting for increasing shares of retail revenue in Western Europe. 

    No matter where consumers shop, they are either influenced by ecommerce or transacting through ecommerce. To survive in the future, brands and retailers must make winning the digital shelf a core part of their overall business strategy.
     
    Get insights and inspiration on this from James Humphrey, featuring Andy Mulcahy from the U.K. ecommerce association IMRG.
    key takeaways:
    • Industry insights into how the pandemic changed the shopping habits of UK consumers;
    • A breakdown of why the digital shelf must be at the heart of retailer and brand commerce strategy;
    • Insights into new customer expectations for online experiences; and
    • An exploration of the Digital Shelf Maturity Curve, including the five steps needed to win the digital shelf.

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    James Humphrey VP, Sales EMEA Salsify