Learn How Barcel USA Improved Its Operational Efficiency by Switching to Salsify’s GDSN

Are your online and offline processes siloed, causing inconsistent content quality and difficulty working across core retailers and channels? Colette Richards, sales director at Barcel USA, answered yes to this question and turned to Salsify to help her develop a full product experience management (ProductXM) platform extension with Global Data Synchronization Network (GDSN). 

We sat down with Colette to hear more about her team's decision to adopt Salsify as their GDSN, and how they’ve been able to significantly improve their processes in just a few months. Not only have they seen improvements in efficiency and data accuracy, but they’ve also experienced the immense benefit of centralizing digital shelf operations in a single platform.