Salsify Ecommerce Blog

Gain the latest tips, industry trends, and actionable ecommerce insights to stand out on the digital shelf and compete in the era of agentic commerce.

A New Framework: The 5 C’s of Agentic Commerce Fetured Image

Featured

8 minute read

A New Framework: The 5 C’s of Agentic Commerce

Imagine walking into a store, staring at a shelf full of products, and flagging down an associate. You just dropped a small fortune on a high-tech washer and don’t want to...

Salsify

6 minute read

What to Expect From Unpacking the Digital Shelf: B2B Edition

Let’s be honest. The phrase "digital transformation" gets thrown around a lot.

Ecommerce Technology

6 minute read

The Invisible Shelf Is Reshaping Commerce: Here’s What Brands Need To Do Next

Commerce now lives on three shelves: physical, digital, and agentic.

Product Page Optimization

22 minute read

Behind TikTok Viral Products: Here Are the Makings of a Viral Product

Over the last few years, TikTok has become (and continued to be) one of the most pervasive social media platforms — driving everything from what users wear to what they eat...

Artificial Intelligence

13 minute read

Generative AI in Ecommerce: How AI Is Shaping the Next Generation of Product Search

Search for “generative AI in ecommerce,” and the volume of articles, research, and predictions makes it clear: Brands can’t afford to ignore the impact of generative...

Ecommerce Technology

13 minute read

What Are the Most Exciting Innovations Reshaping Grocery Retail?

The grocery market is changing, with new tools and technologies paving the way for enhanced customer experiences and intelligent data analytics.

Product Page Optimization

6 minute read

Amazon’s New Brand Elevation Rule: 5 Things Brands Must Know

For years, selling on Amazon meant bracing for impact. You would spend weeks perfecting your brand messaging, only for an unauthorized third-party seller or a rogue algorithm...

Ecommerce Trends

7 minute read

Top Predictions for 2026 Holiday Shoppers, Black Friday Trends [DOWNLOAD]

The state of shopping might feel like it’s on shaky ground — there’s a new three-shelf reality (physical, digital, and agentic) and an avalanche of perspectives to consider....

Ecommerce Research and Data

14 minute read

Customer Buying Journey: Where Do Modern Shoppers Discover New Products and Brands?

Brand discovery can happen at any moment. Consumers might be scrolling social media, searching the web, or walking down the high street when they come across a brand that...

Omnichannel Commerce Strategy

11 minute read

Gen Z vs. Gen Alpha Shopping Habits: What Do They Want From Brands?

In the blink of an eye, our two youngest generations, Generation Z (Gen Z) and Generation Alpha (Gen Alpha), are now at the helm of making important purchasing decisions.

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Ecommerce Trends

14 minute read

Consumer Buying Behavior: How Have Spending Habits Changed in 2026?

The way shoppers move through the buying journey has shifted (again), and it’s not slowing down. Shopping isn’t just a thing people “do” anymore — it’s something that’s...

Omnichannel Commerce Strategy

14 minute read

7 Excellent Product Description Writing Examples

To modern shoppers, product descriptions are so much more than a block of text and a few bullet points — they’re the lyrics accompanying your brand’s beat and rhythm, colors...

Consumer Research 2026

7 minute read

Brand Trust Makes 68% of Shoppers Pay More for Products — Here’s Why

The numbers are in: Customers will pay more for products from brands they trust. That is, 68% of them, according to Salsify’s "2026 Consumer Research" report.

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