On-Demand Event: How to Achieve Digital Growth in 2019

Build a Strategic Growth Plan with Expert Advice

How can you continue to profit in a new world where traditional channels are no longer effective and your market share is vulnerable to digital upstarts?

Register below and immediately access the recordings from the 8-part webinar series which provides distinct, practical advice from a series of market leaders on how brands can seize the digital opportunity ahead, rather than lose to it.

Forrester

Forrester

Retail Changes But Great Brands Live Forever

eCommerce is the most significant change to the world of brands since warehouse clubs and dollar stores.  Brands must reckon with direct to consumer sales, eCommerce marketplaces and digital shelves of their traditional store partners.

This webinar pulls highlights from Forrester’s recent research on brands that addresses topics such as:

  • The market opportunity for different brands online
  • The benefits to brands with different online relationships
  • Winning the digital shelf.
Teikametrics

Teikametrics

Optimizing for Profitability On Amazon

Not sure what the right amount is to be spending to advertise your products on Amazon? This session will arm you with a variety of tactics and strategies that you can use to make sure you’re getting the most out of both your Search advertising efforts on Amazon, as well as tips to understand the overall health of your business selling on Amazon.

You will learn:

  • Ideal campaign structures for your campaigns considering both different strategic objectives as well as profitability
  • How to grow your business without investing in headcount
  • Optimizing your advertising investment for incrementality
Pacvue

Pacvue

What Brands are Prioritizing for Ecommerce Success in 2019

One thing is constant about Amazon – Change.  Learn about what’s new, what’s coming, and what brands are prioritizing in order to win online and on Amazon in 2019.  Advertising, new packaging requirements, and building your data infrastructure are just a few.

In this webinar, you will learn:

  • Amazon advertising updates and focuses
  • How to cut through the noise and find the best resources for continued education, thought leadership, and strategies
  • Building your internal data architecture framework
  • What the latest in designing for online means
CPC Strategy

CPC Strategy

D2C Ecommerce Advertising Trends & Essential Strategies

In this session we will be discussing the top trends in Ecommerce advertising from 2018 while providing essential direct-to-consumer strategies to implement in 2019. We will review how to craft campaigns that convert more customers in the new-age of video and scale growth with new targeting capabilities.

You will learn:

  • How to Scale Growth with New Audience Targeting Capabilities
  • How to Convert More Customers with Video Campaigns
  • How to Advance Your Google Ads & Shopping Strategies
Integer

Integer

Maximize Your Amazon Advertising Investment with Demand Side Platform

Amazon DSP (Demand Side Platform) is the biggest growth potential opportunity in 2019 for e-Commerce marketing. For anyone listing products on Amazon, Amazon Advertising (Paid Search) is critical to e-Commerce growth regardless of e-Commerce strategy. For the last 3 years Amazon Marketing Services (AMS, now known as Amazon Advertising Console) was the focus for online retail paid search, and it’s still critical to an overall merchandising strategy. However, DSP is anticipated to be table stakes for 2019 to grow the reach of brands in an increasingly competitive merchandising environment, as well as to reach customers wherever they are in the Amazon purchase funnel in additional ways that AMS can’t, including off-site customer retargeting. Brands that master DSP early will get first mover advantage on the paid search landscape and overall marketing growth in 2019.

You will learn:

  • How Demand Side Platform Provides Additional Tools over AMS
  • How to Take Early Advantage of DSP and Reach More Customers, Faster
  • How to Make DSP Part of a Comprehensive Amazon Merchandising Strategy
Salsify

Salsify

How PIM for Commerce Enables Brands To Win Online

Whether your brand is selling to businesses or consumers, there are more demands for robust product data in market than ever before. If your team is considering investing in a PIM system, you need to ensure that it can keep pace with demands of modern commerce.

Traditional PIM and MDM technology is focused on managing product data and establishing a trusted, single source of truth for the enterprise. While this is a foundational step in bringing products to market it’s not enough to be competitive in modern commerce.

You will learn:

  • How the latest market changes impact your company’s tech needs
  • 7 common pitfalls of a PIM-only approach and how to solve for them
  • What to look for when making technology decisions
WhyteSpyder

WhyteSpyder

5 Monthly Steps to Grow Ecommerce Market Share

Speed and accuracy are two key essentials to win in eCommerce. But, that’s easier said than done.

eCommerce is dynamic, volatile and packed full of things “to do” and “not to do,” a perfect recipe for analysis paralysis. In order to remain fast and accurate, brands can practice five monthly steps that will help them:

  • Keep a pulse on the digital landscape
  • Increase competitive advantage
  • Stay relevant with shoppers

This webinar is designed to give attendees tactical digital merchandising advice based on over a decade of WhyteSpyder’s Ecommerce experience. Attendees will leave with clear and cost-effective action plan to improve Ecommerce market share.

Scylla

Scylla

Crafting Your Digital Strategy

Sunil Gupta, a professor at Harvard Business School, argues that many companies are still doing digital strategy wrong. HBS leaders think of “going digital” as either a way to cut costs or to attract customers with a flashy new app. Gupta says a successful digital strategy is more complicated than that. He recommends emulating the multi-faceted strategies of leading digital companies.

This presentation will describe the value and purpose of having a solid digital strategy for your digital initiative.  You will discover what a successful digital strategy looks like and the process for crafting your own. You will learn how to identify and overcome the challenges and obstacles, inherent in large organizations that have complex product offerings and system integrations, that can prevent your strategy from getting off the ground.  Furthermore, you will learn how to measure the performance of your digital strategy and the value of adopting and agile mindset for continuous improvement.

  • What is a Digital Strategy & why do you need it?
  • Why Digital Strategies Fail
  • How do you do it?

Meet the presenters

Sucharita Kodali

Sucharita Kodali

VP and Principal Analyst, Forrester Research

Sucharita serves digital business strategy professionals. She is an expert on eCommerce, omnichannel retail, consumer behavior, and trends in the online shopping space. She is also an authority on technology developments that affect the online commerce industry and vendors that facilitate online marketing and merchandising. In her research, Sucharita covers such consumer-oriented topics as eCommerce forecasting and trends, merchandising best practices, conversion optimization, and social computing in the retail world.

Ryan Walker

Ryan Walker

Director of Enterprise Client Strategy, Teikametrics

Ryan Walker is the Director of Enterprise Client Strategy at Teikametrics. With a background in Search, Display, and Social, Ryan has worked with dozens of IR 500 clients to optimize their advertising efforts for scale and profitability. He currently leads the account management team responsible for delivering the best managed service and self-service support to the largest sellers and vendors using Teikametrics for ad optimization and business insights.

Melissa Burdick

Melissa Burdick

Co-founder and President, Pacvue

Ms. Burdick is well known as an ecommerce thought leader, is passionate about data-driven decision making, and helping brands win online. Prior to co-founding Pacvue, a fast growing technology and services company focused on ecommerce and SAAS tools to empower brands, Ms. Burdick spent 10 years at Amazon where she helped launch the CPG retail and advertising businesses. She also worked as a consultant in the retail industry at Accenture.

 

Lewis Brannon

Lewis Brannon

Paid Search Manager, CPC Strategy

Lewis brings over 5 years of e-commerce marketing experience, having previously worked in Paid Search at a major online travel site before joining CPC in 2013. His passion for connecting people with what they want while helping businesses succeed is what drives his professional ethos. When he’s not working, you can catch him and his wife, Kata, indulging in the amazing San Diego gastronomy scene, enjoying cinema, exploring the outdoors, and trying their best to travel all over this great planet. He’s also fluent in Spanish.

Aric Annear

Aric Annear

Group Director eCommerce, The Integer Group

Aric has over 12 years eCommerce experience in both the agency environment and directly for Amazon. Working primarily on Content Marketing and Search Engine Merchandising, Aric has an extensive background growing brands and sellers on Amazon as well as other eCommerce retailers.

Nasry Angel

Nasry Angel

Senior Product Marketing Manager, Salsify

As part of the product marketing team, Nasry helps support Salsify’s GTM efforts as well as bring market context to inform product plans. Before joining Salsify, Nasry was with Forrester Research serving executives at Fortune 1,000 companies focused on the Product Information Management space. He has authored several reports on the role PIM played in supporting Digital Business strategies as well as co-authoring the 2016 Forrester Wave Evaluation. It was in this last report where he introduced the category of Product Experience Management (PXM) as the next evolution for PIM systems.

Eric Howerton

Eric Howerton

Chief Executive Officer, WhyteSpyder

Eric has over 20 years of experience in digital marketing, advertising and publishing — implementing strategy and execution for omnichannel retail. Eric oversees WhyteSpyder's Walmart and Sam's Club content optimization and enhancement program that helps suppliers and retailers increase sales online and in-store.  

Bruce Thompson

Bruce Thompson

Digital Director, The Scylla Group

Bruce Thompson, a co-founder of The Scylla Group, leads the design team ensuring that brand messaging and strategy is clearly delivered through all touch points and that our work adheres to the highest standards in usability, human interaction and design. Bruce’s background working inside and outside of brands provides a unique perspective as both a client and a vendor of design and branding.

Watch Now!