Our research reveals what makes a top-performing beauty and personal care page on Amazon.com
Nearly 70% of consumers say they search for, and purchase beauty and personal products through Amazon. Our research presents important lessons for your brand. To outrank your competitors and win buyer loyalty, product page content needs to be robust, place an emphasis on features and benefits, and highlight trust of former buyers with reviews and instructive videos.
To understand where your brand fits within the current landscape, this Salsify report analyzes the description length, bullet count, number of images, number of reviews, and average rating present across more than 200,000 product pages live on Amazon within the Luxury Beauty, Makeup, Skin Care, Hair Care, Fragrance, Tools & Accessories, Personal Care, Oral Care, and Men’s Grooming categories. To demonstrate what the most successful brands are doing, our report calls out top performer averages and sub-category breakdowns at a price-point level.
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Salsify is the product experience management platform for thousands of brands and retailers worldwide.
The Salsify product experience management (PXM) platform combines the power of product content management, which includes product information management and digital asset management capabilities, alongside a broad commerce ecosystem, and actionable insights — empowering brands to deliver compelling shopping experiences for consumers across every digital touchpoint.
Create and publish detailed product content that results in improved search performance and better product page conversion.
Support rapid SKU introduction by pulling from a trusted source of product content for each of your products.
Get more products into market, with better content, faster than your competition.
Deliver accurate product content to market quickly and within the unique requirements of each sales channel.