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    Gain the latest tips, industry trends, and actionable ecommerce insights to help you stand out on the digital shelf.

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    Expert Insights
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    6 minute read

    Ecommerce Strategy: Uncover the Full Revenue Impact of Retail Ad Spend

    Marketing leaders want to know the full scope of the returns on their campaigns and strategies: What’s working? What’s the return on investment (ROI)? What needs adjusting?
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    Expert Insights
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    6 minute read

    Expert Insights: How to Increase Amazon Performance Metrics With Improved Product Content

    On Amazon, we find that the top search results capture 65% of the total clicks. Landing in the top results is crucial to winning on the digital shelf. Recently, Salsify set...
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    Expert Insights
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    5 minute read

    Ask the Experts: How to Build a Successful Global Digital Shelf Organization

    Today's shopper is more omnichannel than ever before. Brand manufacturers using multiple go-to-market approaches for digital commerce will outperform non-commerce...
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    Omnichannel Commerce Strategy
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    6 minute read

    Shift From Transactional Marketing to Brand Experiences to Drive Results

    You likely remember when TV commercials were the only way to define a brand: George Clooney sipped Nespresso, two cavemen saved money with GEICO, and a bunny marched for...
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    Expert Insights
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    8 minute read

    How to Become a Digital-First Omnichannel Organization in 5 Steps

    We all know the 2020 ecommerce trends: Consumer adoption of online shopping and ecommerce revenue has skyrocketed. But the fact is, the rise of digital channels has exceeded...
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    Expert Insights
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    6 minute read

    Expert Roundtable: Digital Shelf Management Techniques for Accelerating Modern Commerce Capabilities

    “Think about commerce, instead of just ecommerce, as the digital world fully expands.” — Lauren Livak, Senior Commerce Strategy Manager, Salsify Brands often get caught up...
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    Expert Insights
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    2 minute read

    SaaStr Podcast Feature: Pricing, Partner Programs, and Segmentation

    Rob Gonzalez, co-founder and CMO at Salsify, was a recent guest on the SaaStr Podcast. The SaaStr Podcast focuses on the world of software-as-a-service (SaaS), interviewing...
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    Omnichannel Commerce Strategy
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    9 minute read

    What Can Brands Learn From Amazon’s Strategy and Culture? 8 Tips for Success

    “What can you take from a company like Amazon — that is so distinct in how they think about things, how they think about their culture, and how they build their strategies —...
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    Expert Insights
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    4 minute read

    Best Practices for D2C Technology Strategy

    Brand manufacturers must think about their technology strategy while attempting to balance the desire to go direct-to-consumer (D2C) and managing continued market...
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