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Sell on social media platforms, like Instagram and Google Shopping, and build emotional connections with shoppers where they browse.
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We are now in an era where D2C commerce — the channel that arguably offers the most opportunities to facilitate direct connections with consumers — needs to be considered by all brand manufacturers. The reason: D2C is a potentially lucrative new sales channel that both captures new customers and turns them into brand advocates.
With this in mind, The Digital Shelf Institute (DSI) is excited to announce its summer content series: The D2C Strategy Playbook.
Over the next few months, the DSI will launch a steady stream of new content covering all aspects of D2C that must be considered by brands looking to launch a new channel or optimize their current strategy.
Presentations will be led by seasoned D2C experts, including Chris Perry, former VP and advisor at ecommerce provider Edge by Ascential, and Jordan Jewell, research manager of digital commerce and enterprise applications at market research firm International Data Corporation (IDC).
These ecommerce experts will explore a wide range of topics, including:
The first session, a live webinar with Perry, is Thursday, July 16, at 11 a.m. EST. Perry is presenting on how brands should think about their D2C value proposition to ensure there are clear differentiations from other channels. He will also outline how to navigate channel conflict and more.
For many manufacturers, going D2C is a daunting change in strategy. Please check back in as the DSI announces new sessions that will help brand manufacturers and ecommerce leaders navigate this new terrain to offer a consistently exceptional brand experience to their target consumers.
Even before the ongoing COVID-19 pandemic, companies were seeing about 70% of their growth coming from online direct-to-consumer (D2C) channels. The industry has since witnessed an unprecedented boom in ecommerce overall, as well as dips in customer brand loyalty and a higher premium placed on brands that effectively communicate purpose.
These trends have fueled the need for brand manufacturers to exert even more control over the experience they provide consumers online and ensure they can react quickly and effectively to changes in consumer behavior.