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    DTC Strategy Playbook Series

    July 15, 2020
    4 minute read
    DTC Strategy Playbook Series

    We are now in an era where D2C commerce —  the channel that arguably offers the most opportunities to facilitate direct connections with consumers — needs to be considered by all brand manufacturers. The reason: D2C is a potentially lucrative new sales channel that both captures new customers and turns them into brand advocates.

    With this in mind, The Digital Shelf Institute (DSI) is excited to announce its summer content series: The D2C Strategy Playbook.

    Over the next few months, the DSI will launch a steady stream of new content covering all aspects of D2C that must be considered by brands looking to launch a new channel or optimize their current strategy.

    Actionable Next Steps From Ecommerce Experts

    Presentations will be led by seasoned D2C experts, including Chris Perry, former VP and advisor at ecommerce provider Edge by Ascential, and Jordan Jewell, research manager of digital commerce and enterprise applications at market research firm International Data Corporation (IDC).

    These ecommerce experts will explore a wide range of topics, including:

    • How to devise the right D2C value prop for your organization
    • Expert advice on the D2C Tech Stack
    • How to test and learn on marketplaces
    • Strategies for customer acquisition and engagement
    • How to use D2C learnings to drive innovation across channels
    • How to use customer service to drive lifetime customer value

    Don’t Miss the First Series Session

    The first session, a live webinar with Perry, is Thursday, July 16, at 11 a.m. EST. Perry is presenting on how brands should think about their D2C value proposition to ensure there are clear differentiations from other channels. He will also outline how to navigate channel conflict and more.

    Register now for the first session.

    For many manufacturers, going D2C is a daunting change in strategy. Please check back in as the DSI announces new sessions that will help brand manufacturers and ecommerce leaders navigate this new terrain to offer a consistently exceptional brand experience to their target consumers.

    A New Era for D2C Commerce

    Even before the ongoing COVID-19 pandemic, companies were seeing about 70% of their growth coming from online direct-to-consumer (D2C) channels per Ernst & Young. The industry has since witnessed an unprecedented boom in ecommerce overall, as well as dips in customer brand loyalty and a higher premium placed on brands that effectively communicate purpose.

    These trends have fueled the need for brand manufacturers to exert even more control over the experience they provide consumers online and ensure they can react quickly and effectively to changes in consumer behavior.

    Written by: Jason Fidler

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