Request a Demo
    November 20, 2020

    SaaStr Podcast Feature: Pricing, Partner Programs, and Customer Segmentation Best Practices

    by: Salsify

    Rob Gonzalez, co-founder and CMO at Salsify, was a recent guest on the SaaStr Podcast. The SaaStr Podcast focuses on the world of software-as-a-service (SaaS), interviewing industry experts to highlight their best practices, lessons learned, and vision for the future of the industry.

    The podcast has hosted a wide range of top experts, including Slack CEO Stewart Butterfield, Gusto COO Lexi Reese, and Hashicorp CEO Dave McJannet.

    In the episode “How to Price toMaximize for Upsell and Expansion, Why and When to Engage With Partner Programs and How to Correctly Segment Customer Profiles Most Efficiently,” Gonzalez answers some pressing questions:

    • What is the right process for implementing partnerships?
    • What are the biggest change-management misconceptions?
    • What is the right way to think about pricing — and how can companies make it as frictionless as possible?
    • What is required for effective expansion?
    • How can sales and marketing work together successfully on pricing?

    Listen to the full podcast episode to learn more about the world of SaaS today and hear Gonzalez’s insights on pricing, partner programs, and segmentation.

    LISTEN ON ITUNES

    LISTEN ON SPOTIFY

    LISTEN ON SOUNDCLOUD

    Related Posts

    Keep Reading

    February 25, 2021

    Ecommerce Strategy: Uncover the Full Revenue Impact of Retail Ad Spend

    6 minute read
    Marketing leaders want to know the full scope of the returns on their campaigns and strategies: What’s working? What’s the return on investment (ROI)? What needs adjusting?
    by: Brian Johnson
    February 23, 2021

    Case Study: How Home Goods Brand Rotho Grew Its Amazon EU Footprint

    4 minute read
    Swiss home goods manufacturer Rotho needed an effective way to provide product listings and content to Amazon’s European sites. For more than 130 years, Rotho has been...
    by: Cara Wood
    February 16, 2021

    What Is the Future of Omnichannel Retail?

    6 minute read
    From mobile apps and your direct-to-consumer (D2C) website to marketplaces and brick-and-mortar retailers, customers interact with your brand via a range of omnichannel...
    by: Satta Sarmah Hightower