Request a Demo
    November 20, 2020

    SaaStr Podcast Feature: Pricing, Partner Programs, and Customer Segmentation Best Practices

    by: Salsify

    Rob Gonzalez, co-founder and CMO at Salsify, was a recent guest on the SaaStr Podcast. The SaaStr Podcast focuses on the world of software-as-a-service (SaaS), interviewing industry experts to highlight their best practices, lessons learned, and vision for the future of the industry.

    The podcast has hosted a wide range of top experts, including Slack CEO Stewart Butterfield, Gusto COO Lexi Reese, and Hashicorp CEO Dave McJannet.

    In the episode “How to Price toMaximize for Upsell and Expansion, Why and When to Engage With Partner Programs and How to Correctly Segment Customer Profiles Most Efficiently,” Gonzalez answers some pressing questions:

    • What is the right process for implementing partnerships?
    • What are the biggest change-management misconceptions?
    • What is the right way to think about pricing — and how can companies make it as frictionless as possible?
    • What is required for effective expansion?
    • How can sales and marketing work together successfully on pricing?

    Listen to the full podcast episode to learn more about the world of SaaS today and hear Gonzalez’s insights on pricing, partner programs, and segmentation.

    LISTEN ON ITUNES

    LISTEN ON SPOTIFY

    LISTEN ON SOUNDCLOUD

    Related Posts

    Keep Reading

    August 4, 2021

    IDC MarketScape Names Salsify a ‘Leader’ in Product Information Management (PIM) for Commerce

    5 minute read
    Salsify was just named a "Leader" in a new International Data Corporation (IDC) vendor assessment, "IDC MarketScape: Worldwide Product Information Management Applications...
    by: Salsify
    August 3, 2021

    How the Open Experience Alliance (OXA) Is Working Toward 'Commerce for All'

    6 minute read
    “Great commerce experiences can only be delivered when brands and retailers are working in close collaboration… walled gardens prohibit this, and intermediate the...
    by: Brian Johnson
    August 2, 2021

    Jen Gulley of WestPoint Home: How to Grow Ecommerce Margins With D2C Channels

    7 minute read
    "Our D2C sites are a way for us to tell a better story about each of our brands and promote each of the product lines across these different websites. We have brands that...
    by: Jen Gulley