Request a Demo
    November 20, 2020

    SaaStr Podcast Feature: Pricing, Partner Programs, and Customer Segmentation Best Practices

    by: Salsify

    Rob Gonzalez, co-founder and CMO at Salsify, was a recent guest on the SaaStr Podcast. The SaaStr Podcast focuses on the world of software-as-a-service (SaaS), interviewing industry experts to highlight their best practices, lessons learned, and vision for the future of the industry.

    The podcast has hosted a wide range of top experts, including Slack CEO Stewart Butterfield, Gusto COO Lexi Reese, and Hashicorp CEO Dave McJannet.

    In the episode “How to Price toMaximize for Upsell and Expansion, Why and When to Engage With Partner Programs and How to Correctly Segment Customer Profiles Most Efficiently,” Gonzalez answers some pressing questions:

    • What is the right process for implementing partnerships?
    • What are the biggest change-management misconceptions?
    • What is the right way to think about pricing — and how can companies make it as frictionless as possible?
    • What is required for effective expansion?
    • How can sales and marketing work together successfully on pricing?

    Listen to the full podcast episode to learn more about the world of SaaS today and hear Gonzalez’s insights on pricing, partner programs, and segmentation.

    LISTEN ON ITUNES

    LISTEN ON SPOTIFY

    LISTEN ON SOUNDCLOUD

    Related Posts

    Keep Reading

    May 11, 2021

    Bosch’s Digital Transformation Is Inspiring for Home Improvement Brands

    5 minute read
    The home improvement industry, which is traditionally entrenched in the brick-and-mortar tradition, experienced huge digital channel gains in the last year.   
    by: Brian Johnson
    May 4, 2021

    Erica Medcraft of IPG: How to Boost B2B Ecommerce Platform Efficiency From Months to Minutes

    8 minute read
    "Before Salsify, customer requests for data required multiple people working over the span of several months. Now, we have one point person who works in Salsify, and...
    by: Erica Medcraft
    April 29, 2021

    Ecommerce Team Job Description Templates [Download]

    2 minute read
    Ecommerce success starts with a winning team. But the structure of your ecommerce team will vary depending on the digital maturity level of your brand.
    by: Salsify