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    Ecommerce gtm strategy

    Gain the latest tips, industry trends, and actionable ecommerce insights to help you stand out on the digital shelf.

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    Ecommerce GTM Strategy
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    How To Choose the Best PIM Software

    Without a central source of truth for product information, such as SKUs, titles, universal product codes (UPCs), and technical specifications, you risk sharing out-of-date...
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    Ecommerce GTM Strategy
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    minute read

    First-Party vs. Second-Party vs. Third-Party Data: What’s the Difference?

    For brands to deliver outstanding customer experiences and keep buyers coming back, they need data. In general, more is better than less — when backed by the right analytical...
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    Ecommerce GTM Strategy
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    minute read

    Customer Buying Journey: Where Do Modern Shoppers Discover New Products and Brands?

    Brand discovery can happen at any moment. Consumers might be scrolling social media, searching the web, or walking down the high street when they come across a brand that...
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    Ecommerce Trends
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    minute read

    Steal These Emails: 8 Product Recommendation Emails That Convert

    If you want to build customer loyalty, nailing your product recommendation emails is crucial. This means getting a little more creative than the conventional “Products...
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    Ecommerce Trends
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    minute read

    Amazon Influencers 101: Could They Be Valuable for Your Brand?

    It’s no secret that Amazon is the biggest ecommerce marketplace in the world and marks the start of many shopping journeys. But its huge user base means competition is...
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    Omnichannel Commerce Strategy
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    minute read

    PXM vs. PIM: What Are the Differences?

    Ecommerce executives frequently ask about the differences between product experience management (PXM) and product information management (PIM).
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    Ecommerce GTM Strategy
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    minute read

    Top 10 Strategies To Reduce Your Shopping Cart Abandonment Rate

    You’ve done audience research and created campaigns that target your ideal market. You’ve captured consumer interest, guided them to your website, and prospective buyers have...
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    Ecommerce GTM Strategy
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    minute read

    Why Is It Beneficial To Use Digital Catalogs?

    The days of strictly publishing print catalogs are long gone. Digital product catalogs now rule supreme.
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    Ecommerce Trends
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    minute read

    Messy Middles: Navigating the New Path To Purchase in Ecommerce

    Ecommerce sales are reaching unprecedented growth. Bolstered by a banner 2020, online sales growth slowed briefly in 2021 and 2022, but according to research firm Forrester,...
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