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    Ecommerce gtm strategy

    Gain the latest tips, industry trends, and actionable ecommerce insights to help you stand out on the digital shelf.

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    Ecommerce Trends
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    Video Commerce: Live Stream Shopping and Storytelling for Brands and Retailers

    Remember the 1980s? Big hair, huge synth noises, and gigantic deals on TV’s newly launched home shopping networks.
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    Ecommerce Trends
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    minute read

    Fashion Resale Market: Trends, Growth, and the Future of Sustainable Retail

    Did you expect shoulder pads to come back in style? What about the iconic Juicy Couture tracksuit of the early aughts?
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    Ecommerce Trends
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    minute read

    Ethical Commerce: Sustainability Considerations for Ecommerce Brands

    As Kermit the Frog once mused: It’s not always easy being green. But for ecommerce brands looking to stand out in an increasingly conscientious marketplace, it’s now quickly...
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    Ecommerce Trends
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    minute read

    First-Party Data: Unlocking Insights for Seamless and Targeted Shopping Experiences

    Today’s consumers don’t just want personalized shopping experiences; they expect them.
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    Ecommerce GTM Strategy
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    minute read

    What Are the Most Important Ecommerce Holiday Dates in 2023?

    While many shoppers are content to leave their holiday purchases to the last minute, brands don’t have this luxury. Nothing could be worse than putting off your end-of-year...
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    Ecommerce GTM Strategy
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    minute read

    How Can Toy and Baby Brands Best Utilize PXM?

    Keeping up with continually shifting retailer requirements is a daunting task, which only seems to amplify when you factor in the industry trends and evolving consumer...
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    Ecommerce GTM Strategy
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    minute read

    How Top Toy Brands Are Activating Content To Win on the Digital Shelf

    Activating product content online could make the difference between brand survival and extinction. Enter Toys “R” Us. The toy retailer filed for Chapter 11 bankruptcy in...
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    Ecommerce GTM Strategy
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    minute read

    7 Viral Examples of Social Commerce From Winning Brands

    Consumers spend an average of 144 minutes on social media daily (Statista). Brands have an excellent opportunity to capture the attention of social media users and lead them...
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    Omnichannel Commerce Strategy
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    minute read

    How To Build Brand Loyalty With Your DTC Business

    How do you measure loyalty? It’s a bit of a trick question, considering loyalty is hard to define, difficult to measure, and a challenge to build from scratch.
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