2024 consumer research

Gain the latest tips, industry trends, and actionable ecommerce insights to stand out on the digital shelf and compete in the era of agentic commerce.

Ecommerce Research and Data

8 minute read

How Much Time Do Shoppers Spend in the Consumer Buying Journey?

Ecommerce experts know: As the digital marketplace continues to evolve, understanding the intricate ins and outs of the modern consumer buying journey is becoming...

Ecommerce Marketing

18 minute read

What You Can Learn From the Most Trusted Brands

Picture this scenario: It’s 1995. You’re riding your bike around your neighborhood with friends. One wrong move, and suddenly you’re on the ground, cradling a scraped knee....

2024 Consumer Research

8 minute read

How To Build Brand Trust From Cart to Checkout

If customers don’t trust the way you do business, they won’t buy from your brand.

2024 Consumer Research

8 minute read

What Drives the Consumer Purchase Decision Process?

In Joseph Campbell’s 1949 seminal work, “The Hero With a Thousand Faces,” the writer and academic (best known for his work in comparative mythology) presents a bold thesis:...

2024 Consumer Research

3 minute read

2024 Digital Consumer Report Examines Consumer Behavior and Reveals Valuable Insights

Salsify publishes its 2024 consumer research report — a survey of 2,700 U.S. and U.K. respondents — highlighting the latest consumer trends and the intricacies of the modern...

2024 Consumer Research

9 minute read

2024 Shopper Behavior: Here’s Why Shoppers Aren’t Buying Your Products

If a fear of shopper behaviors like cart abandonment or high return rates are tormenting your organization, here’s a hard truth: It’s not them. It’s you.

Product Page Optimization

11 minute read

High-Converting Product Pages: How To Drive Clicks From Search

The “2024 Consumer Research” report from Salsify revealed that 49% of online shoppers start their journey via a search engine. Once shoppers click search, they’re inundated...

Ecommerce Research and Data

12 minute read

Customer Buying Journey: Where Do Modern Shoppers Discover New Products and Brands?

Brand discovery can happen at any moment. Consumers might be scrolling social media, searching the web, or walking down the high street when they come across a brand that...

Ecommerce Research and Data

10 minute read

Consumer Buying Behavior: How Have Spending Habits Changed in 2024?

Total consumer spending is on the rise. According to data from Trading Economics, total spend was nearly $300 billion higher in the U.S. in September 2023 than the previous...

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Ecommerce Trends

14 minute read

Consumer Buying Behavior: How Have Spending Habits Changed in 2026?

The way shoppers move through the buying journey has shifted (again), and it’s not slowing down. Shopping isn’t just a thing people “do” anymore — it’s something that’s...

Consumer Research 2026

7 minute read

Brand Trust Makes 68% of Shoppers Pay More for Products — Here’s Why

The numbers are in: Customers will pay more for products from brands they trust. That is, 68% of them, according to Salsify’s "2026 Consumer Research" report.

Omnichannel Commerce Strategy

14 minute read

7 Excellent Product Description Writing Examples

To modern shoppers, product descriptions are so much more than a block of text and a few bullet points — they’re the lyrics accompanying your brand’s beat and rhythm, colors...

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