PIM
Manage all product content in one central system of record.
Activation
Easily syndicate product content to every consumer touch point.
Enhanced Content
Enrich product pages with below-the-fold content and rich media.
Catalog Sites
Share customized, up-to-date digital product catalogs.
Automation
Enhance collaboration with Salsify’s automated workflow engine.
Activation Insights
Continuously optimize your organization’s product content syndication.
GDSN Data Pool
Synchronize standard supply chain, marketing, and ecommerce attributes globally.
PXM Platform, Integrations, and APIs
Integrate the PXM platform with the rest of your enterprise systems architecture.
Supplier Onboarding
Accelerate supplier onboarding while ensuring your schema requirements are met.
Product Listing
Sell products faster with Product Listing.
Content Enrichment
Increase online conversions with Content Enrichment.
Automation
Save time and increase operational efficiency with retail automation.
SXM Platform, Integrations, and APIs
Integrate the SXM platform with the rest of your enterprise systems architecture.
Activation Network
Automate how you exchange product content data to the digital shelf.
Enhanced Content Network
Turn product pages into product experiences with Enhanced Content.
Ecommerce Platform Integrations
Create winning product experiences on owned sites with powerful ecommerce software.
GDSN Data Pool
Synchronize standard supply chain, marketing, and ecommerce attributes globally.
Open Catalog
Connect to the digital shelf faster with an open, standardized, and free product catalog.
Resources
Resource Library
Explore our ecommerce resources to get everything you need to win on the digital shelf.
Blog
Read our blog to get actionable insights for navigating changing markets and industry demands.
Webinars
Watch our on-demand ecommerce webinars to gain expert advice and tips from our community of industry leaders.
Engineering Blog
Explore our engineering blog to get developer resources, insights, and tips.
Events
Register for our upcoming in-person and virtual events to connect with other industry insiders.
Knowledge Base
Investigate our knowledge base to build your Salsify skills and understanding.
Product Updates
Explore the latest news and updates for Salsify products.
API
Examine our comprehensive API and webhook guides to start working with Salsify quickly.
Learn how to prioritize and deliver what your shoppers want with the latest insights.
In an overcrowded market it's difficult for retailers to offer a unique value proposition to consumers; Urban Outfitters' decision to carry high-end coveted Korean beauty brands online and in-store is simply ingenious.
For the past several years, Korean beauty products have been flooding US markets. Today it's impossible to walk into a Sephora or even a CVS without seeing six or seven different types of BB Cream (Beauty Balm) Cream.
As all good cosmetic aficionados know, BB Cream has been popular in Korea for many years and those "in the know" swear that the original products created by Korean beauty brands outstep the US imitations by offering better quality products at a much lower price point. Since the moment BB Cream hysteria hit the mainstream US market every magazine, website, blogger, and youtube star worth their salt has been touting the benefits of Korean cosmetics and personal care products.
The one problem with these effective, reasonably priced, nicely packaged products? They're difficult purchase in the United States: even online shopping emprezario Amazon offers only a small assortment of products from the most popular Korean brands which are sold by third parties at noticeably inflated prices.
Enter Urban Outfitters, who recognized this hole in the market and took advantage by stocking products from popular Korean brands like Tony Moly, Skinfood, and Mizon.
Smart, but it gets smarter: Urban went one step further by including additional products from cult classic French brands like NUXE and EmbryoLisse, popular US based brands that don't have wide distribution like Mario Badescu, and under the radar eco-friendly brands like Raaw in a Jar and Ziaja. Truly a personal care addict's dream. Suddenly Urban Outfitters isn't just an apparel company that also sells Korean personal care products: they are a multi-category retailer with a personal care assortment unique enough to compete with Sephora and Ulta.
While many of the imported products are only available online, likely via dropship to minimize investment and effort, Urban clearly understands the importance of optimizing for omni-channel: they offer a nicely curated selection in store from the aforementioned Tony Moly, NUXE, and Mario Badescu.
Offering these hard-to-find beauty products is a very savvy strategy but as we know, a retailer's online assortment is only as strong as the accompanying product information, and Urban's is on point. Each product description clearly denotes the benefits and reported results. Product reviews are also available for each product and 90% also include an ingredients list, which is nearly unheard of in the personal care industry due to the lack of strict regulations and the resulting use of sketchy, and often harmful, ingredients.
In one fell swoop, Urban has offered a unique value proposition, opened the door to a new audience of personal care obsessed consumers, created a one stop shop for internationally coveted cult classic personal care products and appealed to health conscious consumers. Well done Urban Outfitters, Salsify salutes you.
Glori is a former buyer for an Ecommerce site and a compulsive online shopper using her experience to help retailers and suppliers improve their product content.
Standing out on the digital shelf starts with access to the latest industry content. Subscribe to Below the Fold, our monthly content newsletter, and join other commerce leaders.