Drive performance on the digital shelf with product content management, activation, engagement, and ongoing optimization.
Manage your product information and optimize it for success across every channel, without sacrificing security or control.
Automated transformation, including resizing, reformatting, and renaming for all digital assets across all your commerce endpoints
Send the right content to every touchpoint, continually optimized to fit the changing requirements of each channel.
Manage and syndicate all your product data, both operational data and marketing content, in one platform.
Unify product content with order and inventory data to enable selling on marketplaces such as Amazon Seller Central, Walmart Marketplaces, Google Shopping Actions, Facebook, Instagram and more.
Sell on social media platforms, like Instagram and Google Shopping, and build emotional connections with shoppers where they browse.
Optimize your performance with a holistic view of your digital shelf analytics tied to a workflow to make changes that will have an impact on your sales.
Transform the digital Shelf expressions and business models of brand manufacturers.
Deliver tailored shopping experiences that convert shoppers and grow your business by strengthening the partnership with your suppliers.
Partner with us to deliver commerce solutions to brand manufacturers around the world.
It's 2015 people! Time to wake up and smell the Omnichannel. Recent research shows that multi-channel shoppers spend 82% more than their counterparts. Macy's "Buy online, pick up in-store" commercial is a perfect example of an appealing and accessible strategy that both allows consumers to shop through multiple channels and provides a concrete example of what that pesky buzzword, "Omnichannel" means.
Yes, the "buy online, pick up in-store" is, in and of itself, a good retail strategy, but creating an effective commercial that communicates effectively is also a key factor.
Consumers don't need to know about omnichannel to appreciate the convenience of ordering an item online and picking it up in store. This ad doesn't overexplain anything. They use terminology that is easy to understand, and though their representation is slightly fantastical (most of us can't strut down the side of a building) their scenario is problem/solution oriented. By showing the protagonist purchasing a dress, heels, and purse that look appropriate for a night out, Macy's is subtly appealing to any woman who has experienced the stress of stress of searching for a new outfit at the last minute. Using minimal verbal context, Macy's tells shoppers what "buy online, pick up in-store" means and offers a good example of how shoppers can use it.