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Salsify Ecommerce Blog

Gain the latest tips, industry trends, and actionable ecommerce insights to help you stand out on the digital shelf.

Omnichannel Commerce Strategy

Why CPG Brands Must Leapfrog to Digital Transformation Amid COVID-19

The ongoing COVID-19 crisis has wholly upended the channel mix strategy for consumer packaged goods (CPG) brands. Between empty grocery store shelves and shelter-in-place and...

Why Accelerating Digital Trends Must Shape Future Commerce Strategy

Brand manufacturers can no longer rely on the commerce status quo. With recent upticks in online sales attributed to the ongoing COVID-19 crisis, brands must face a new...

MikMak Founder Rachel Tipograph Shares 3 Marketing Strategy Tips

The ongoing COVID-19 crisis has fundamentally upended all aspects of our society, and most brand manufacturers have realized that any pre-year planning has essentially been...

Omnichannel Commerce Strategy

How Brand Manufacturers Can Prepare for a Post-COVID-19 World

The “new normal” we all currently find ourselves in is only temporary. At some point in the (hopefully) near future, our lives will return to some semblance of the “old...

Salsify Joins the New Shopify Plus Certified App Program

With the rise of digitally native vertical brands (DNVBs) and the rapid shift towards direct-to-consumer (D2C) ecommerce in traditional, multi-channel consumer brands, the...

The Digital Shelf and COVID-19, Part 2: How Brands Are Responding

Over the past few weeks, our team has invested an extraordinary amount of time speaking with customers and prospects to understand how this crisis is impacting business. We...

The Digital Shelf and COVID-19, Part 1: A Pivotal Moment

For too long, ecommerce budgets have been spread thin, forcing ecommerce leaders to make tactical investments that cannot scale. In my years of working with these leaders, I...

How Often Do Amazon Search Results Change? An Intriguing 6-Hour Study

For brands selling on Amazon, ranking at the top of search can sometimes seem like an impossible task because requirements and results shift constantly. We wanted to see...

How To Accelerate B2B Digital Transformation

Disruption is a “process, not a product or service, that occurs from the fringe to mainstream,” according to Wikipedia.

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Augmented Reality in Retail: How (and Why) It Works

Convenience plays a huge part in shopping today. Consumers want a quick and easy way to try on clothes, visualize how furniture will look in their apartments, and generally...

Ecommerce Trends

Consumer Buying Behavior: How Have Spending Habits Changed in 2025?

The way shoppers move through the buying journey has shifted (again), and it’s not slowing down. Shopping isn’t just a thing people “do” anymore — it’s something that’s...

Consumer Research 2026

Brand Trust Makes 68% of Shoppers Pay More for Products — Here’s Why

The numbers are in: Customers will pay more for products from brands they trust. That is, 68% of them, according to Salsify’s "2026 Consumer Research" report.

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