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Salsify Ecommerce Blog

Gain the latest tips, industry trends, and actionable ecommerce insights to help you stand out on the digital shelf.

Combat the 'Wild West' of Marketplaces With a Channel Strategy

While the maxim “the customer is now in charge of their own journey” is certainly true, customers are not the only ones to whom brands have ceded control in recent years. The...

4 Reasons Why Online Toy Sales Continue to Expand

Toy sales in the U.S. increased by 26% year-over-year in March, according to analytics firm NPD, with categories like jigsaw puzzles (up 228%), building sets (up 76%), and...

Omnichannel Commerce Strategy

Ask Ecommerce Experts: Will COVID-19 Online Shopping Habits Remain?

The only certainty within ecommerce right now: Consumers are buying online at an unprecedented rate. While the extent of impact for individual brands varies considerably...

Omnichannel Commerce Strategy

How A/B Testing Can Help Drive Ecommerce Performance

The pressure to be present on the ever-increasing number of digital channels has transformed commerce in recent years, but some brands are undertaking this journey somewhat...

Ecommerce Expert: How B2B Brands Can Accelerate the Move to Amazon

The ongoing COVID-19 crisis has accelerated existing trends in ecommerce to an exponential degree, and the reliance on Amazon as a primary source of shopping is no different....

Omnichannel Commerce Strategy

Why CPG Brands Must Leapfrog to Digital Transformation Amid COVID-19

The ongoing COVID-19 crisis has wholly upended the channel mix strategy for consumer packaged goods (CPG) brands. Between empty grocery store shelves and shelter-in-place and...

Why Accelerating Digital Trends Must Shape Future Commerce Strategy

Brand manufacturers can no longer rely on the commerce status quo. With recent upticks in online sales attributed to the ongoing COVID-19 crisis, brands must face a new...

MikMak Founder Rachel Tipograph Shares 3 Marketing Strategy Tips

The ongoing COVID-19 crisis has fundamentally upended all aspects of our society, and most brand manufacturers have realized that any pre-year planning has essentially been...

Omnichannel Commerce Strategy

How Brand Manufacturers Can Prepare for a Post-COVID-19 World

The “new normal” we all currently find ourselves in is only temporary. At some point in the (hopefully) near future, our lives will return to some semblance of the “old...

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Augmented Reality in Retail: How (and Why) It Works

Convenience plays a huge part in shopping today. Consumers want a quick and easy way to try on clothes, visualize how furniture will look in their apartments, and generally...

Ecommerce Trends

Consumer Buying Behavior: How Have Spending Habits Changed in 2026?

The way shoppers move through the buying journey has shifted (again), and it’s not slowing down. Shopping isn’t just a thing people “do” anymore — it’s something that’s...

Consumer Research 2026

Brand Trust Makes 68% of Shoppers Pay More for Products — Here’s Why

The numbers are in: Customers will pay more for products from brands they trust. That is, 68% of them, according to Salsify’s "2026 Consumer Research" report.

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