PIM
Manage all product content in one central system of record.
Activation
Easily syndicate product content to every consumer touch point.
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Enrich product pages with below-the-fold content and rich media.
Catalog Sites
Share customized, up-to-date digital product catalogs.
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Supplier Onboarding
Accelerate supplier onboarding while ensuring your schema requirements are met.
Product Listing
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Content Enrichment
Increase online conversions with Content Enrichment.
Automation
Save time and increase operational efficiency with retail automation.
SXM Platform, Integrations, and APIs
Integrate the SXM platform with the rest of your enterprise systems architecture.
Activation Network
Automate how you exchange product content data to the digital shelf.
Enhanced Content Network
Turn product pages into product experiences with Enhanced Content.
Ecommerce Platform Integrations
Create winning product experiences on owned sites with powerful ecommerce software.
GDSN Data Pool
Synchronize standard supply chain, marketing, and ecommerce attributes globally.
Open Catalog
Connect to the digital shelf faster with an open, standardized, and free product catalog.
Resources
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Learn how to prioritize and deliver what your shoppers want with the latest insights.
Best Buy launched a product data management (PDM) platform to give vendors a single entry point for submitting both item and content data. This program replaces the PIM/CNET process the retailer was using.
Starting today, brands can choose to deliver product content directly to Best Buy by using the Excel-based file exchange or selecting Salsify or another pre-approved, third-party (3P) provider to syndicate content.
This launch marks a shift emphasizing a brand’s input over what content goes live on Best Buy’s ecommerce site. Before the launch of the PDM, the CNET PIM process often included overwriting or updating content that a brand sent.
Under the new process, brands have been given full view of the Best Buy data standards, which define and provide examples for copy, images, videos, and documents. Best Buy vendors can access details of this change and the standards on the Best Buy vendor portal.
Salsify’s direct connection with Best Buy allows brands to bypass the manual Excel-based file exchange process of logging into a PDM, downloading a category template, filling in data, uploading that data, and requesting feedback for validation.
Customers using the new connection say that instead of a month-long process, new items can be set up on Best Buy with just two days' notice from their internal sales team.
With Salsify, brands can continuously drive better performance on Best Buy and other key retailers. Salsify centralizes product content, validates it to meet the Best Buy data standards, delivers it directly to Best Buy, and enables teams to measure product page performance inside a single platform.
Learn more about the opportunity you have to take control of your product page on Best Buy.
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