Drive performance on the digital shelf with product content management, activation, engagement, and ongoing optimization.
Manage your product information and optimize it for success across every channel, without sacrificing security or control.
Automated transformation, including resizing, reformatting, and renaming for all digital assets across all your commerce endpoints
Send the right content to every touchpoint, continually optimized to fit the changing requirements of each channel.
Manage and syndicate all your product data, both operational data and marketing content, in one platform.
Manage your product information and optimize it for success across every channel, without sacrificing security or control.
Unify product content with order and inventory data to enable selling on marketplaces such as Amazon Seller Central, Walmart Marketplaces, Google Shopping Actions, Facebook, Instagram and more.
Sell on social media platforms, like Instagram and Google Shopping, and build emotional connections with shoppers where they browse.
Optimize your performance with a holistic view of your digital shelf analytics tied to a workflow to make changes that will have an impact on your sales.
Transform the digital Shelf expressions and business models of brand manufacturers.
Deliver tailored shopping experiences that convert shoppers and grow your business by strengthening the partnership with your suppliers.
Partner with us to deliver commerce solutions to brand manufacturers around the world.
Best Buy launched a product data management (PDM) platform to give vendors a single entry point for submitting both item and content data. This program replaces the PIM/CNET process the retailer was using.
Starting today, brands can choose to deliver product content directly to Best Buy by using the Excel-based file exchange or selecting Salsify or another pre-approved, third-party (3P) provider to syndicate content.
This launch marks a shift emphasizing a brand’s input over what content goes live on Best Buy’s ecommerce site. Before the launch of the PDM, the CNET PIM process often included overwriting or updating content that a brand sent.
Under the new process, brands have been given full view of the Best Buy data standards, which define and provide examples for copy, images, videos, and documents. Best Buy vendors can access details of this change and the standards on the Best Buy vendor portal.
Salsify’s direct connection with Best Buy allows brands to bypass the manual Excel-based file exchange process of logging into a PDM, downloading a category template, filling in data, uploading that data, and requesting feedback for validation.
Customers using the new connection say that instead of a month-long process, new items can be set up on Best Buy with just two days' notice from their internal sales team.
With Salsify, brands can continuously drive better performance on Best Buy and other key retailers. Salsify centralizes product content, validates it to meet the Best Buy data standards, delivers it directly to Best Buy, and enables teams to measure product page performance inside a single platform.
Learn more about the opportunity you have to take control of your product page on Best Buy.