Register Today
Request Demo
en-us
    November 21, 2013

    Infographic: Research Online, Purchase Offline

    by: Emily Saka

    Hubspot_ROPO_Featured_Image-1

    There was once a time when people thought e-commerce would take over the retail landscape entirely. Though experience has shifted this hypothesis over the years, there's no denying the favorable effect well-written digital product content has on traditional brick-and-mortar sales. Most consumers now base their offline purchases based on the quality of their online research.

    The following infographic, courtesy of our friends at Content26, illustrates this "ROPO" (Research Online, Purchase Offline) effect in action.

    Research Online Purchase Offline ROPO Infographic

     

    Visit the original infographic here

    New call-to-action

    Related Posts

    Keep Reading

    8 minute read
    With online luxury sales projected to more than triple by 2025, it’s time for luxury brands to embrace the purchase side of digital: ecommerce. Luxury brands have increased...
    by: Caroline Egan
    6 minute read
    As a marketer, it can be incredibly challenging to identify the key product considerations consumers are looking for during the research and consideration phase of the buying...
    by: Chris Vanasdalan
    7 minute read
    You might expect electronics brands to naturally align with ecommerce environments — after all, both are inherently digital. Traditionally, however, there’s been a disconnect...
    by: Doug Bonderud