Learn More
Request a Demo
    November 21, 2013

    Infographic: Research Online, Purchase Offline

    by: Emily Saka

    Hubspot_ROPO_Featured_Image-1

    There was once a time when people thought e-commerce would take over the retail landscape entirely. Though experience has shifted this hypothesis over the years, there's no denying the favorable effect well-written digital product content has on traditional brick-and-mortar sales. Most consumers now base their offline purchases based on the quality of their online research.

    The following infographic, courtesy of our friends at Content26, illustrates this "ROPO" (Research Online, Purchase Offline) effect in action.

    Research Online Purchase Offline ROPO Infographic

     

    Visit the original infographic here

    New call-to-action

    Related Posts

    Keep Reading

    October 30, 2013

    Infographic: How Product Content Moves through E-Commerce

    A surprisingly diverse group of people are involved in creating a new product and bringing it to market. People from product development, sourcing, marketing, creative,...
    by: Emily Saka
    January 28, 2014

    Infographic: Decoding the Technical Alphabet of E-Commerce Systems

    From CDN to PLM, the technical ecosystem of e-commerce is filled with daunting abbreviations that can make it difficult to discern the systems your company needs most. So...
    by: Emily Saka
    February 25, 2014

    Infographic: The Evolution of the Barcode

    Long before the Internet virtualized shopping carts and digitized product catalogs, a simple assortment of stripes and numbers forever changed the way we exchange product...
    by: Emily Saka