{# Cookie Consent Banner #}
Register Now
Request Demo
    Hero Shape

    Infographic: How Product Content Moves through E-Commerce

    October 30, 2013
    2 minute read
    Infographic: How Product Content Moves through E-Commerce


    A surprisingly diverse group of people are involved in creating a new product and bringing it to market. People from product development, sourcing, marketing, creative, regulatory, finance, and sales all contribute to the effort. Coordinating the activities of each and every person is challenging, especially when it comes to information about the new product: attributes, specifications, images, videos, packaging details, marketing copy for different regions and channels.

    This infographic illustrates the collaborative, decentralized, and iterative nature of product content creation and distribution in new product development and introduction.

    Infographic - How Product Content Moves through E-Commerce

    New Call-to-action

    Written by: Emily Saka

    Recent Posts

    Subscribe to the Below the Fold Newsletter

    Standing out on the digital shelf starts with access to the latest industry content. Subscribe to Below the Fold, our monthly content newsletter, and join other commerce leaders.