Request a Demo
    October 30, 2013

    Infographic: How Product Content Moves through E-Commerce

    by: Emily Saka

    Hubspot_How_Product_Content_Moves_Featured_Image-01

    A surprisingly diverse group of people are involved in creating a new product and bringing it to market. People from product development, sourcing, marketing, creative, regulatory, finance, and sales all contribute to the effort. Coordinating the activities of each and every person is challenging, especially when it comes to information about the new product: attributes, specifications, images, videos, packaging details, marketing copy for different regions and channels.

    This infographic illustrates the collaborative, decentralized, and iterative nature of product content creation and distribution in new product development and introduction.

    Infographic - How Product Content Moves through E-Commerce

    New Call-to-action

    Related Posts

    Keep Reading

    February 7, 2014

    Infographic: How to Exchange Product Data with Other Companies and the Marketplace

    We've spent the last few weeks breaking down the technical systems and processes that create and exchange product data because - let's face it - finding easily digestible...
    by: Emily Saka
    August 9, 2016

    How to establish a product content workflow for the holiday season

    4 minute read
    Have you established processes to improve and/or create product content before the holiday season starts?
    by: Cara Wood
    February 27, 2020

    B2B Manufacturers Face Complex Challenges

    With multiple distributors, controlling your brand experience across the digital shelf can be a gargantuan task. Distributors are launching ecommerce sites at a rapid pace...
    by: Justin King