Combine speed and access with the ability to govern and control core data and product information.
Learn MoreEmpowering brands to manage, syndicate, and optimize product content at scale.
Learn MoreEmpowering retailers to collect, list, and enrich product content at scale.
Learn MoreThe leading commerce experience management solution and only unified and adaptive system of record.
Learn MoreMaximize success with service offerings designed to deliver measurable results.
Learn MoreMaximize success with support offerings designed to fit your requirements, including everything from self-service tools to custom expert guidance.
Learn MoreEnrich and optimize product pages to create engaging shopping experiences.
Learn MoreClose the loop on product performance with measurable analytics.
Learn MoreIntegrate the fulfillment data exchange necessary for marketplace selling.
Learn MoreCollect all of the data needed to list products quickly and accurately.
Learn MoreCollect the high-quality content necessary to optimize ecommerce experiences.
Learn MoreLeverage the best network of essential service and solution providers in the industry.
Learn MoreEstablish direct connections to efficiently collaborate and publish superior product experiences.
Learn MoreManage and syndicate GDSN operational data alongside other product data and marketing content.
Learn MoreDrive collaboration between brands and retailers with a free, open, and standardized product catalog.
Learn MoreSalsify solutions offer unique functions to help brands, retailers, and distributors drive results.
Salsify is the foundation for digital shelf success, empowering industry leaders with the tools to win.
Salsify drives results for customers worldwide, empowering them to win on the digital shelf.
Salsify offers a wide selection of resources and tools to drive success at every stage of the digital shelf journey.
Whether a new product is trying to catch eyes on the shelf or someone is trying to look sharp for his or her upcoming job interview, first impressions matter. And that is why packaging counts. It’s generally an uphill battle asking for a job while wearing flip flops and a five o’clock shadow. Similarly, it’s hard to entice a consumer to purchase a product when the box it comes in doesn’t look great.
Great packaging is the result of creative, marketing, R&D, regulatory, and other teams working in collaboration during new product development and introduction, and the challenge we find CPG companies most often addressing is simply getting packaging content correct on a consistent basis. Coordinating numerous teams, each with different departmental goals, to create, review, and approve information is a complex task that is often overlooked.
Salsify, at its heart, is a tool that solves these coordination challenges. It is always great to be able to share the successes of our customers (even if we can’t name names!) and capture Salsify in action through a case study.
Here’s how a packaging manager for a CPG manufacturer was able to use Salsify to get things right the first time.
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