Request a Demo
    October 1, 2013
    2 minute read

    CPG Packaging: Getting it Right the First Time

    by: Steve Johnston

    Screen_Shot_2014-04-20_at_10.12.49_PM

    Whether a new product is trying to catch eyes on the shelf or someone is trying to look sharp for his or her upcoming job interview, first impressions matter. And that is why packaging counts. It’s generally an uphill battle asking for a job while wearing flip flops and a five o’clock shadow. Similarly, it’s hard to entice a consumer to purchase a product when the box it comes in doesn’t look great.

    Great packaging is the result of creative, marketing, R&D, regulatory, and other teams working in collaboration during new product development and introduction, and the challenge we find CPG companies most often addressing is simply getting packaging content correct on a consistent basis. Coordinating numerous teams, each with different departmental goals, to create, review, and approve information is a complex task that is often overlooked.

    Salsify, at its heart, is a tool that solves these coordination challenges. It is always great to be able to share the successes of our customers (even if we can’t name names!) and capture Salsify in action through a case study.

    Here’s how a packaging manager for a CPG manufacturer was able to use Salsify to get things right the first time.
    New call-to-action 

     

    Related Posts

    Keep Reading

    October 3, 2013

    How Great Cosmetics Packaging Copy Can Increase Sales

    4 minute read
    Visually engaging product packaging might catch a consumer's eye, but it's the packaging copy that ultimately seals the purchase. We spoke to Lindsey, the packaging...
    by: Emily Saka
    October 16, 2013

    How To Balance Personalized Packaging and Brand Identity

    4 minute read
    The truth is simple: great CPG packaging sells products. But creating that great packaging is much easier said than done, especially as manufacturers aggressively compete...
    by: Emily Saka
    October 28, 2013

    The Secret to Successful Packaging in an E-Commerce World

    3 minute read
    We all know that unique looking packaging draws the eye on a shelf, but many brands do not know how critical a role unique packaging can play in e-commerce. In fact, a...
    by: Emily Saka