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    Salsify Ecommerce Blog

    Gain the latest tips, industry trends, and actionable ecommerce insights to help you stand out on the digital shelf.

    Ecommerce Marketing
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    16 minute read

    Millennials vs. Gen X: What Do They Want From Brands?

    Millennials, born between 1981 and 1996, and Generation X (Gen X), born between 1965 and 1980, have experienced the digital world in completely different ways, and it’s...
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    Omnichannel Commerce Strategy
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    13 minute read

    What Is a Lifestyle Brand? (With Examples of Winning Strategies)

    Consumers are increasingly looking for brands that resonate with their interests and tastes. For example, aesthetics labeled “eclectic grandpa” (the name speaks for itself)...
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    Ecommerce Trends
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    10 minute read

    How Legacy Brands Can Appeal to New Audiences

    Legacy brands begin with advantages that most companies would kill for: name recognition, built-in trust, and a proven history of delivering on customer expectations.
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    Ecommerce Leadership and Teams
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    3 minute read

    Salsify Certification Program: Syndication Training

    The Salsify Syndication Certification offers Salsify partners and customers the knowledge needed to become experts in publishing complete and accurate product information...
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    Ecommerce Trends
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    12 minute read

    5 Tips To Help Brands Reach Increasingly Budget-Conscious Shoppers

    Shoppers aren’t spending like they used to, and it’s not because they don’t want to.
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    Featured
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    5 minute read

    2026 Consumer Research Report Reveals AI Trust Gap, Gen Alpha Trends, and Product Preferences

    Salsify publishes its 2026 consumer research report — a survey of nearly 3,000 respondents in the U.S., U.K., and Canada — spotlighting consumer behavior toward brands,...
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    Consumer Research 2026
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    7 minute read

    Brand Trust Makes 68% of Shoppers Pay More for Products — Here’s Why

    The numbers are in: Customers will pay more for products from brands they trust. That is, 68% of them, according to Salsify’s "2026 Consumer Research" report.
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    Product Page Optimization
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    10 minute read

    Why Do Shoppers Consider Images and Videos the Most Important Product Page Elements?

    Shoppers’ brains weren’t designed to make purchasing decisions from a handful of pixelated thumbnails. But in 2026, a surprising number of customer journeys still expect...
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    Social Commerce
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    10 minute read

    Curated Commerce: How Shopping Apps Can Boost Sales

    You already have to choose what’s for dinner every night (for the rest of your life), and sometimes the thought of making one more decision — even a small one — can cause...
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