Screen_Shot_2014-05-30_at_1.37.33_PM

THE SALSIFY SMARTER MERCHANDISING BLOG

How well does your mobile UX support your content?

By Cara Wood on 8:44 AM on January 16, 2017

Make sure your product content is ready and optimized for every screen your shopper uses.

Everyone is talking about mobile e-commerce and how it’s starting to edge out traditional web-shopping: Bloomberg reported recently on a Demandware study, which found that smartphones accounted for 45.1% of web-shopping traffic in the first quarter of 2016, while computers held fast at 45%. And shoppers are proving they are getting more and more comfortable buying on their mobile devices: According to IAB, on average 75% of mobile Internet users have made a purchase on their smartphone or tablet in the past six months.

What’s your consumer relationship status? How to improve loyalty after the sale

By Michelle Burtchell on 5:20 PM on January 11, 2017

Takeaway: Shoppers view delivery and post-delivery as part of the brand experience.  Retailers must take a hard look at the “After-sale” or “Post-purchase” stage and the critical content needed to keep a consumer engaged and loyal to a brand.

The rising tide of digital influence in the store

By Cara Wood on 8:31 AM on January 10, 2017

There’s no doubt that digital retail is booming: E-commerce sales hit a Black Friday record of $3.3 billion in 2016. But does that mean brick-and-mortar is losing steam? According to experts, the answer is a resounding “no.”

In fact, one of the biggest changes in consumer shopping behavior is not the switch from brick-and-mortar to digital, but how deeply digital, mobile and brick-and-mortar influence each other. In particular, digital devices now influence a majority (56%) of US in-store sales, up from 49% last year, according to the latest digital influence study from Deloitte. The same report also found that an amazing $0.56 of every dollar spent in a store is influenced by a digital interaction.

Helping shoppers buy: Reducing consumer cold feet

By Michelle Burtchell on 7:00 AM on January 5, 2017

Takeaway: At the “Buy” or “Decision” stage – when the consumer is closest to completing the transaction – retailers and brands should do everything in their power to seal the deal, and ensure the consumer remains engaged and focused on clicking buy, and helpful, direct content is the tool to a successful transaction.

The biggest ways e-commerce will evolve in 2017

By Cara Wood on 1:44 PM on January 3, 2017

 

E-commerce may be booming -- Forrester Research predicted that online sales for November and December 2016 would be more than $110 billion, a 13% rise over 2015 -- but online shopping is also changing rapidly, constantly evolving to meet the needs of demanding consumers. According to Statista, the average user spends $1,800 through e-commerce per year, and this number is expected to rise in years to come. So any retailer who wants to get ahead in today’s competitive landscape needs to stay up to speed on the latest e-commerce trends. Here are four of the biggest ways e-commerce will evolve the coming year and beyond:

2017 Super Serious Predictions

By Rob Gonzalez on 8:00 AM on December 29, 2016

2016 has been another tumultuous year in retail, with strong ecommerce growth and retail giants attempting to adapt to the new world order. 2017 will continue the trend. Here are some predictions on what to expect:

What product content worked best for sales this holiday season?

By Peter Crosby on 8:00 AM on December 28, 2016

For successful sales campaigns this holiday season, brands relied on creative product content to help drive sales online and off. Ninety-four percent of shoppers abandon a site or just give up shopping if they can't find the product information they need. Some of the most exciting holiday campaigns this season relied on a catchy core concept, detailed and rich product content to demonstrate that theme, and effective syndication of that messaging across the relevant retailers and digital platforms.

'Tis the Season for Toys

By Cara Wood on 10:09 AM on December 23, 2016

Last week at Salsify we hosted our annual Toys for Tots drive. Much of what we do every day at Salsify is focused on our customers. So even when it comes to holiday shopping, we found ourselves thinking about the wide range of brands we work with. In that spirit, each of us selected one of our customers and donated a toy inspired by that company.

Walmart's asking for better content across its top SKUs

By Ana Sofia Camacho on 12:53 PM on December 20, 2016

Walmart has something new cooking post Jet acquisition. Their tremendous success over the biggest shopping weekend of the year was due, in part, to the technology and customer experience investments they’ve made over the last several years.

Mobile Apps Are Soaring: Are Your Digital Plans in Place for 2017?

By Cara Wood on 8:07 AM on December 20, 2016

It was a first in retail history: On Cyber Monday this year, mobile sales totaled over $1 billion, according to Adobe Digital Insights. Sales on mobile devices, in fact, were 31% of sales for the day.

One big area driving that mobile boom are apps, found market research firm GfK in a recent study. They discovered that while more consumers visited mobile retail websites than apps over the Thanksgiving weekend, data showed that consumers spent more time in apps: “On Black Friday, consumers spent on average 21.2 minutes in a top 100 retailer’s app, which is more than triple the average of 6.0 minutes they spent on a top 100 retailer’s mobile website that day. Cyber Monday tells a similar story, as consumers spent 18.9 minutes in a retailer’s app on Cyber Monday, compared with 6.6 minutes on a retailer’s mobile website.”