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THE SALSIFY SMARTER MERCHANDISING BLOG

The 5 questions to ask before launching a direct-to-consumer channel for your brand

By Katie Machnik on 7:45 AM on February 21, 2017

In today’s distributed commerce world, many brands have found a direct-to-consumer (DTC) sales channel has provided a new revenue stream, better insights on customer behavior, and tighter control on the brand experience from product discovery through purchase.

What's unified commerce and how can it improve your sales?

By Josh Mendelsohn on 9:06 AM on February 17, 2017

Takeaway: The days of disconnected retail silos are numbered: 85% of retailers agree that unified commerce is a major priority for their businesses. So what exactly does this approach mean to you and your business? Here’s a hint: The consumer is central.

Elevate your customer experience online and off

By Cara Wood on 10:27 AM on February 14, 2017

Immersive shopping experiences online and in-store – where consumers are engaged and entertained – are the expectation, no longer reserved for flagships in major cities. The behind-the-scenes hero of customer experience endeavors today is product content. It’s critical to informing and guiding shoppers to the product characteristics they are seeking.

Avoiding the retail squeeze: 3 ways stores can improve customer experience and succeed in omnichannel

By Cara Wood on 8:00 AM on February 7, 2017

Takeaway: Many retailers feel like they are caught somewhere between the stronghold Amazon has on retail and the nimble, digital-native vertical brands (DNVBs) that were built for a digital age. How can those in the middle compete for dollars? It's about investing in your consumer experience. Here are three ways to recapture consumers' hearts in today's omnichannel reality.

New data on how brands and retailers are tackling distributed commerce [ebook]

By Peter Crosby on 7:55 AM on February 1, 2017

As distributed commerce continues to blur the lines between in-store and online shopping, creating a consistent and comprehensive experience for your customer regardless of the channel is key to winning every sale. We surveyed more than 250 ecommerce excutives about the challenges they face in the industry. The result was some significant findings on how to move forward. 

How product content can help fuel faster-than-ever delivery expectations

By Cara Wood on 9:00 AM on January 30, 2017

Takeaway: With same-day delivery options becoming the expectation for shoppers, the consumer journey is changing. As a major asset in the quick digestion of product attributes and in preventing returns, buttoning up your product content with these tips now will save headaches later.

How Rawlings readied its 130-year old brand for ecommerce

By Fiona Galey on 8:00 AM on January 27, 2017

Ecommerce is blowing up: US sales exceeded $97 billion during the second quarter of 2016, nearly 16% year-over-year growth. For the sporting goods category, online sales are rapidly increasing share of revenue from 11.8% in 2010 to 17.2% just five years later. There’s huge opportunity for anyone in the category to use the digital channel to reach shoppers in a new way.

The high-touch tactics that are winning over customers

By Cara Wood on 8:00 AM on January 24, 2017

In the competitive shopping space, retailers are duking it out for customer dollars and loyalty, both online and off. Traditional tactics are no longer winning in a world where consumers, armed with ever-growing expectations and power, want relevant, personalized, seamless experiences — even if they are in a brick-and-mortar store. Forward-thinking retailers are turning to high-touch tactics, using the latest technology, to strengthen customer experiences with rich product content and real-time connections that engage shoppers all along the buying journey.

Our $30M Series C news and retrospective

By Rob Gonzalez on 12:01 PM on January 19, 2017

We announced yesterday that Salsify raised a $30 million C round. We're excited about how this funding will allow us to grow our company and our platform. So far, we have about 130 employees, and closed our last year at over 3x YoY ARR growth. We're currently in scale mode (we're hiring!).

From the front lines of #NRF17: Moving from uncertainty to certainty

By Peter Crosby on 4:57 PM on January 17, 2017

This was my second year attending the National Retail Foundation Big Show in New York. I streamed from session to session and booth to booth, alongside 35,000 other people trying to suss out the future of retail, along with 500 vendors who think they have the answer. The difference between the two years was remarkable – it feels like the past 365 days have provided a great deal of clarity since the 2016 Big Show. 


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