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    Ecommerce Technology
    |
    8 minute read

    From Pet Parent to Product Page: Rethinking the Petcare Shopping Journey

    A run to the pet store used to be relatively straightforward: chow for the dog, litter for the cat, and maybe a bag of treats if Fido managed to keep it together on the car...
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    Artificial Intelligence
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    12 minute read

    Hot Take: Humanized Brand Messaging Starts with AI Tools

    We said it, and we meant it — humanized brand messaging starts with AI tools.
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    Ecommerce Technology
    |
    13 minute read

    How Home Goods Brands Can Bring the Showroom Experience to the Digital Shelf

    Buying furniture and home goods has always been a highly visual, contextual experience.
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    Ecommerce Marketing
    |
    11 minute read

    Boo-Tiful Halloween Makeup: How The Beauty Industry Can Lean Into Halloween

    Face paint, glitter, a vial of fake blood, and a villainous lipstick shade are, in most cases, a hard pass in July, but quickly become must-haves by the end of October.
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    agentic commerce
    |
    8 minute read

    Tales From the Agentic Shelf: The Sunscreen That AI Forgot

    For years, brands focused on the digital shelf basics. Ecommerce teams poured massive budgets into optimizing product descriptions, bidding on high-intent keywords,...
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    Artificial Intelligence
    |
    9 minute read

    What Is an AI Chatbot? (And More on AI Shopping Assistants)

    Throughout history, personalization has taken on many forms: from Stone Age craftspeople creating tools and homewares by hand, to Victorian tailors taking exact measurements,...
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    agentic commerce
    |
    6 minute read

    Translation, Please: How To Actually Speak Agentic Commerce [DOWNLOAD]

    Ecommerce is more than 30 years old, yet many brands are in the infancy of digital transformation — some are struggling to update product detail pages (PDPs) or fighting...
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    Ecommerce Technology
    |
    11 minute read

    Defining Agentic Shopping and the New Commerce Era

    It might seem like forever ago now, but the prospect of an AI tool influencing our purchases was once very sci-fi. Now, it happens on your average pantry-restock Tuesday.
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    Ecommerce Trends
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    12 minute read

    #TikTokMadeMeBuyIt and How Retailers Can Win the Social Digital Shelf

    Going viral is often one of the best problems a brand can have.
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