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    March 31, 2021

    How Hero Group Launched a Successful D2C Channel

    7 minute read
    According to projections from Ecommerce News Europe, online revenue exceeded 717 billion euros in Europe in 2020. Even Eastern European countries typically left out of the...
    by: Christian Hassold
    March 17, 2021

    How to Communicate Brand Values on the Digital Shelf

    5 minute read
    “Don’t hold the activist banner; turn people into activists.” — Christian Hassold, VP of Strategy, EMEA at Salsify With the power millennials have in the economy today,...
    by: Christian Hassold
    March 3, 2021

    Demystifying GDSN Requirements for Amazon Marketplaces

    4 minute read
    There has been a common perception that Amazon will soon require Global Data Synchronization Network (GDSN) data to be submitted to them — with additional fears that...
    by: Christian Hassold
    October 19, 2020

    4 Reasons Why Amazon Should Be In Your Brands Playbook

    8 minute read
    Christmas is coming and all signs are that Amazon is set to have another record setting holiday season. In the UK and Germany, the marketplace is increasingly dominating...
    by: Christian Hassold
    October 13, 2020

    How COVID-19 will Shape the 2020 Holiday Shopping Season — and How to Prepare

    9 minute read
    As the holiday shopping season moves closer, everyone in the retail industry has the same question: how will peak-season shopping habits change as we adapt to COVID-19?
    by: Christian Hassold