Between Two Ferns: Salsify & Revlon

On-Demand

March 9, 2021 at 1:30pm ET

The competition is fierce in the beauty and personal care industry. It seems that there are new brands launched almost every day — and they’re taking away critical market share from legacy brands.

The secret to success on the digital shelf? Omnichannel commerce, fueled by engaging content experiences, is essential for connecting with shoppers and building brand loyalty in this increasingly competitive landscape.

But as sales channels, personalization, and market segments continue to change and expand, taking control of your content is more important than ever.

Join our live webinar to learn how Revlon overcame these barriers to find success with omnichannel commerce and provide seamless shopping experiences wherever their customers shop.

Walk through actionable insights on consumer behavior, learn how to take control of your complete content lifecycle, and get real-time answers from Oshiya Savur, luxury division VP of marketing and education at Revlon, on how to drive success for your brand.

You'll take away:

Critical consumer behavior insights and use cases across market segments, including luxury beauty;
Learnings on the current barriers to success facing beauty and personal care brands;
How to build connections and brand loyalty with shoppers;
Optimization strategies to help you test and learn to drive conversion;
How to take control of your complete content lifecycle to fuel omnichannel commerce experiences; and
Real-time answers to your questions during our Q&A with Revlon.

Between Two Ferns Live Webinar: Salsify and Revlon

You'll take away: