Digital commerce has blurred the lines between brand and retail, increasing the pressure on brands to flex their own retail muscles to maintain growth, innovation, and consumer engagement.
But there are two primary issues with just selling your base assortment on your website: 1. It isn't a viable channel strategy. 2. It won't find its fit among Amazon and other retailers without significant investment and channel conflict.
Brands must first determine a differentiated and superior value proposition to completion — one that is also strategic to their brand, scalable, and sustainable long-term — to successfully launch a direct-to-consumer (D2C) channel.
In this inaugural session of the Digital Shelf Institute’s D2C Strategy Playbook series, you’ll gain actionable insights from one of the top industry experts and learn how to support your strategy development with best practices critical to long-term leadership and sustainability in D2C.
Join Chris Perry, a consumer packaged goods (CPG) digital commerce consultant, former VP and advisor at ecommerce provider Edge by Ascential, and ecommerce practitioner at Reckitt Benckiser (RB), WellPet, and Kellogg's.