How Leading Food and Beverage Brands Build the Best Product Pages Online
The total grocery market was worth around $632 billion in 2018, with 4% from online sales. The category is expected to quadruple to $100 billion by 2022. Amazon and Walmart are the top destinations for online grocery shoppers today.
This report looks at what product content improves sales performance on Amazon and Walmart. By comparing the top and bottom 10% of products on each retailer, measured by sales rank, we found brands using additional images, videos, and other below-the-fold content outperformed others.