Your brand is discovered, researched, and bought along a non-linear, digitally-influenced shopping journey. Take control of each touchpoint.
An alliance of brands and retailers committed to creating the experiences customers deserve across the digital shelf.
A community of manufacturing executives sharing presentations, interviews, and strategies on how to win on the digital shelf.
An annual gathering focused exclusively on commerce opportunities for brand manufacturers. Learn how to drive growth for your business.
Drive performance on the digital shelf with product content management, activation, engagement, and ongoing optimization.
Manage your product information and optimize it for success across every channel, without sacrificing security or control.
Deliver above-the-fold and below-the-fold rich content that expresses the value of your brand and improves conversion.
Send the right content to every touchpoint, continually optimized to fit the changing requirements of each channel.
Manage and syndicate all your product data, both operational data and marketing content, in one platform.
Create and send below-the-fold product details to your key retailers, quickly and at scale across your product catalog.
Reach shoppers on retailers product pages at the point of purchase
Sell on social media platforms, like Instagram and Google Shopping, and build emotional connections with shoppers where they browse.
Optimize your performance with a holistic view of your digital shelf analytics tied to a workflow to make changes that will have an impact on your sales.
A flexible, agile, and rapidly adaptable system that allows brands to manage complexity and overcome organizational barriers.
A secure cloud-based, multi-tenant software-as-a-service that enables dynamic scaling and rapid deployments.
A partner to support your business goals, increase adoption across your team, and help you achieve success faster.
A company dedicated to your success and built to empower brands to win on the digital shelf.
Explore our library of resources to grow your business across the digital shelf.
Reach our experts to get the answers and help you need.
With Amazon Business expected to cross $52 billion in annual sales by 2023, the writing is on the wall for traditional business-to-business (B2B) industry players. The ongoing COVID-19 crisis has forced many buyers online, further accelerating Amazon's presence on B2B channels.
But Amazon isn't just coming to B2B; it's already here. The marketplace juggernaut is investing millions to accommodate the digital demands of the next generation of business buyers. Younger B2B buyers will comprise over 75% of the global workforce by the end of 2025. And these buyers are not only digital natives — they're also Amazon natives. These buyers go online to research and purchase products, and Amazon is their first stop.
Did you see this coming? If you are a manufacturer or distributor, you must have an Amazon strategy.
Product makers should embrace this as an evolution of distribution channels. Distributors can learn from what Amazon is doing. The bar is going up. Should you sell on Amazon? If you decide to sell, what steps do you need to take? What resources and budget do you need?
We will answer these questions and more during our session with B2B ecommerce expert Brian Beck, author of “Billion Dollar B2B Ecommerce” and managing partner at Enceiba.
The Salsify product experience management (PXM) platform combines the power of product content management, which includes product information management and digital asset management capabilities, alongside a broad commerce ecosystem, and actionable insights — empowering brands to deliver compelling shopping experiences for consumers across every digital touchpoint.