Satta Sarmah Hightower

Satta Sarmah Hightower (she/her) is a former journalist-turned-content marketer who collaborates with agencies, content studios, technology, and financial services companies to produce compelling content that helps them engage prospects and powerfully convey their message.

Solution Spotlight

14 minute read

Salsify Solution Spotlight: How PIM Helps Brands Centralize Content, Improve Efficiency, and Win on the Digital Shelf From online marketplaces to mobile apps to social commerce, the number of sales channels brands must manage seems to multiply every day.

Platform Essentials

8 minute read

Onboarding Overview: Getting Started With the Salsify PXM Platform and Achieving Your First Wins The Salsify Product Experience Management (PXM) platform streamlines product information management (PIM) and helps brands maximize the value of their product data.

Feature Focus

9 minute read

Salsify Feature Focus: How Enhanced Content Analytics Helps Brands Create Compelling Product Experiences Six million in incremental revenue in one year. Eleven percent growth in impressions in one quarter. Higher quarter-over-quarter conversion rates.

Automation and AI

10 minute read

AI in CPG: Ubique Group Breaks Down How It Built an AI-Powered Content Operation Nearly 90% of companies in the retail and CPG industries are either using or testing artificial intelligence (AI) across their operations, according to a 2025 NVIDIA survey,...

Expert Insights

6 minute read

Vizit Shares How It Helps the World’s Leading Brands Measure and Optimize Content Effectiveness Across Markets While brand manufacturers typically track key performance indicators (KPIs) like average order value (AOV), return on ad spend (ROAS), and churn rates, there’s another...

Expert Insights

9 minute read

Sitation and Philips Ecommerce Leaders Share Insights About the Role of Agentic AI in Business Transformation More than three-quarters of companies now use artificial intelligence (AI) in at least one of their business operations, according to McKinsey & Company.

Expert Insights

9 minute read

From Conflict to Collaboration: Breaking Down IT and Business Silos There’s an old proverb that says: “If you want to go fast, go alone. If you want to go far, go together.”

Platform Essentials

15 minute read

How the Salsify PXM Platform Helps Brands Build Customer Loyalty From direct-to-consumer (D2C) websites to online marketplaces to brick-and-mortar retail locations, consumers have seemingly endless options for how, when, and where to buy.

Platform Essentials

17 minute read

How Salsify Is Propelling AI-Powered Commerce Major retailers like Amazon, Walmart, and The Home Depot are launching generative artificial intelligence (GenAI)-powered shopping assistants.

Salsify Updates and News

Stay ahead with Salsify product launches and feature updates to power your digital shelf success.

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Salsify Updates and News

5 minute read

How To Smoothly Transition From Kroger VIP to Kroger KIA The Kroger Item API (KIA) — now live — is here to revolutionize how suppliers interact with Kroger's ecosystem and submit product data, replacing the Vendor Item Portal...

Salsify Updates and News

4 minute read

Salsify Unveils Advanced AI for Ecommerce: Meet Angie, Your New PXM Assistant, and Intelligence Suite Salsify has released Angie, an artificial intelligence (AI)-powered assistant, and Intelligence Suite, a powerful new AI workbench, within its product experience management...

Salsify Updates and News

2 minute read

Salsify Appoints Cory McIntyre as VP of Global Network, Deepening PXM Innovation Commitment McIntyre's expertise in scaling customer-focused enterprise platforms makes her the ideal leader to advance Salsify’s global network initiatives.

Customer Videos

Watch success stories and tutorials that transform complex concepts into actionable strategies.

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