Salsify Customer Blog Satta Sarmah Hightower

Satta Sarmah Hightower (she/her) is a former journalist-turned-content marketer who collaborates with agencies, content studios, technology, and financial services companies to produce compelling content that helps them engage prospects and powerfully convey their message.

Platform Essentials

15 minute read

How the Salsify PXM Platform Helps Brands Build Customer Loyalty

From direct-to-consumer (D2C) websites to online marketplaces to brick-and-mortar retail locations, consumers have seemingly endless options for how, when, and where to buy.

Platform Essentials

17 minute read

How Salsify Is Propelling AI-Powered Commerce

Major retailers like Amazon, Walmart, and The Home Depot are launching generative artificial intelligence (GenAI)-powered shopping assistants.

Expert Insights

14 minute read

Kraft Heinz and DCG Leaders Share How To Drive Growth With Digital Commerce Capabilities

Brand manufacturers continue to grapple with a range of digital commerce challenges that affect their abilities to grow, scale, and boost profitability, according to Digital...

Expert Insights

9 minute read

Kroger, Church & Dwight, and Other Commerce Leaders Envision the Future of Omnichannel Commerce Experiences

Omnichannel commerce is constantly evolving, and the next decade of digital will be just as transformative as the last.

Expert Insights

12 minute read

The Coca-Cola Company Shares Major Lessons Learned From Harmonizing Its Tech, Teams, and Content

A seamless, scalable omnichannel program is crucial for delivering connected, consistent, and compelling brand experiences. But what does it actually take to create one?

Solution Spotlight

10 minute read

Salsify Solution Spotlight: How Catalog Sites Help Brands Streamline Content, Enhance Consistency, and Drive Efficiency

Today’s brands must manage an ever-growing volume of product data, relying on it to create engaging experiences on their direct-to-consumer (D2C) channels, retailers’...

Grocery Accelerator

8 minute read

Salsify Solution Spotlight: How Grocery Accelerator Helps Brands Accelerate Time-to-Market, Ensure Compliance, and Enhance Retail Performance

From Walmart and Kroger to Albertsons and DoorDash, grocers have different content requirements for product listings. Not adhering to them could mean delayed approvals and...

Salsify Updates and News

Stay ahead with Salsify product launches and feature updates to power your digital shelf success.

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Salsify Updates and News

5 minute read

How To Smoothly Transition From Kroger VIP to Kroger KIA

The Kroger Item API (KIA) — now live — is here to revolutionize how suppliers interact with Kroger's ecosystem and submit product data, replacing the Vendor Item Portal...

Salsify Updates and News

4 minute read

Salsify Unveils Advanced AI for Ecommerce: Meet Angie, Your New PXM Assistant, and Intelligence Suite

Salsify has released Angie, an artificial intelligence (AI)-powered assistant, and Intelligence Suite, a powerful new AI workbench, within its product experience management...

Salsify Updates and News

2 minute read

Salsify Appoints Cory McIntyre as VP of Global Network, Deepening PXM Innovation Commitment

McIntyre's expertise in scaling customer-focused enterprise platforms makes her the ideal leader to advance Salsify’s global network initiatives.

Customer Videos

Watch success stories and tutorials that transform complex concepts into actionable strategies.

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