Six million in incremental revenue in one year. Eleven percent growth in impressions in one quarter. Higher quarter-over-quarter conversion rates.
How did Salsify customers generate these impressive results? By using enhanced content.
Now, Enhanced Content (EC) Analytics, a Salsify Enhanced Content feature, is taking brands to even greater heights. EC Analytics allows brand manufacturers to measure their enhanced content performance, identify gaps, and improve their overall strategy.
With EC Analytics, your brand now has an even more powerful tool in its arsenal to boost the impact and return on investment (ROI) of below-the-fold content. Tailor-made to help you level up your product detail page (PDP) performance, EC Analytics transforms product pages into conversion-driving product experiences at scale.
What Is Salsify Enhanced Content Analytics?
Salsify’s EC Analytics is an exclusive Enhanced Content feature that enables your brand to track user engagement across your asset layouts, understand its impact on conversion rates, and use these insights to refine your enhanced content strategy.
With Salsify Enhanced Content, you can publish unlimited standard and premium below-the-fold layouts supporting images, videos, PDFs, hotspots, comparison charts, and more to Salsify’s global network of retailers. EC Analytics allows you to pinpoint how those assets are performing.
5 Ways Salsify EC Analytics Empowers Brands
Salsify Enhanced Content Analytics helps brands thrive on the digital shelf, giving them greater visibility into product page performance and access to the right insights to make data-driven decisions. Here are five ways brands can use EC Analytics to power their asset performance on the digital shelf.
Track Enhanced Content Performance Across Channels
Retailers often don’t provide brands with analytics, making it difficult to determine which content most effectively engages audiences. Without the right data, brands can struggle to achieve a holistic view of enhanced content performance across each channel.
Salsify's Enhanced Content Analytics offers comprehensive data insights across various retailers in a single place. You can refine your product listings and adapt your enhanced content strategy, ultimately increasing your digital shelf visibility across all channels.
Learn How Consumers Engage With Enhanced Content
Enhanced Content Analytics removes any ambiguity about how your products are performing and illustrates how shoppers interact with your below-the-fold layouts. More granular insights translate to smarter PDP decisions.
The way retailers load enhanced content varies, for example. EC Analytics separates content loads from views so you can pinpoint when content is loaded and when consumers actually view it. More precise insights help you understand how people interact with your layouts and allow you to make improvements as needed.
Enhanced Content Analytics provides real-time dashboards for monitoring consumer engagement and conversion impact across your enhanced content layouts. If you learn that consumers interact most with image galleries on your layouts, for instance, you then know to prioritize galleries across all your PDPs.
Brands can also take advantage of other helpful metrics, including:
- Average enhanced content views per product: Get insights into how products perform on average at each destination.
- Top products by enhanced content views: Understand how products are performing by analyzing views across all selected destinations in the filtered timeframe.
There’s even more functionality on the way, so stay tuned.
Understand How Enhanced Content Drives Real Impact
EC Analytics is a powerful tool your brand can use to stay on top of conversion trends — and increase the chances that clicks will turn into purchases.
The solution uses a built-in method to retain enhanced content performance from a small group of shoppers to measure the difference the content makes.
You can take advantage of the Top Products by Unique Add to Carts chart to identify your top-performing products across all selected destinations. Or you can quickly see what’s driving consumer actions, such as which products customers are adding to their cart most often across your retail partners.
Salsify Enhanced Content Analytics empowers you to double down on what’s working, find new opportunities, and make smarter product content decisions to grow on the digital shelf.
Connect Enhanced Content Insights With Your Business Data
Like any business, your brand needs data to make more informed decisions about your strategic priorities and where to invest to drive growth and profitability.
But when you use multiple disconnected tools, these rich insights are likely mired in spreadsheets or buried deep in multiple inboxes across your organization.
Enhanced Content Analytics solves this problem by consolidating asset data and business intelligence (BI) into one centralized system. You can feed performance data directly into your BI and/or data visualization tools like Power BI, Tableau, and more to gain a 360-degree view of what’s happening in your business.
Connect content data with other key metrics, such as ad spend, point of sale (POS), and product launch performance data to paint a complete picture of enhanced content performance.
Gain Accurate Performance Data With In-App Reporting
Enhanced Content Analytics also supports in-app reporting with pre-built reports and dashboards, enabling your team to pull product-level data from specific periods to get an accurate snapshot of your performance over time.
You can then use these insights to make data-driven decisions, like whether to increase your spend on a specific marketplace, invest more in rich media, or bundle certain items to drive repeat purchases or boost new product sales.
Make the Most of Your Enhanced Content
Salsify Enhanced Content levels up your PDPs, but if you don’t have visibility into how this content performs, you can’t fully use it to your advantage.
Enhanced Content Analytics provides in-depth insights into enhanced content performance — from impressions to engagement and through to conversions. Your team invests time in creating this content, so you should know the value you’re getting in return.
With Enhanced Content Analytics, you no longer have to guess at what’s working best. You get clear visibility into how consumers engage with this content and the impact it actually delivers.
And with that knowledge, there’s no limit to how you can use your PDPs to create compelling, conversion-driving brand experiences.
.svg)
