Nearly 90% of companies in the retail and CPG industries are either using or testing artificial intelligence (AI) across their operations, according to a 2025 NVIDIA survey, indicating the technology is becoming integral in commerce.
Ubique, a leading provider of affordable home furnishings, is one of the many companies harnessing AI as a key business enabler. The company is tapping into the technology for product content creation and optimization, reaping huge time savings and better product details page (PDP) performance as a result.
Frank Rosario, director of content management at Ubique, recently shared insights from the company’s AI transformation at the 2025 Digital Shelf Summit. Here’s how Ubique has laid a solid foundation for AI success.
Building an AI-Powered Content Operation
Ubique’s AI journey began two years ago.
Rosario met with Ubique’s chief information officer (CIO) to gauge whether the company’s existing tech infrastructure could support AI-led innovation.
Next, Rosario and his team decided to start with small AI test cases, ensuring these initiatives aligned with Ubique’s overall business strategy. Many of Ubique’s partners already had integrated AI into their products, which streamlined the process, Rosario says.
“It's an easier sell and buy-in at the leadership level when you're bringing in established partners that are already testing and implementing in this area,” he says.
Merging its partners’ AI capabilities with its own, Ubique has used AI in five ways to improve and amplify product content.
How Ubique Harnesses the Power of AI
Ubique, which currently has more than 15,000 active Amazon listings, has used AI to produce more and better-performing content in less time. Its AI-powered content approach focuses on five key use cases:
- Content creation: Using AI to generate product descriptions, blog posts, and marketing materials.
- Content optimization: Enhancing search engine optimization (SEO) and user engagement through AI-driven insights.
- Product information management: Streamlining data entry and management with AI.
- Product launches: Using AI to predict market trends and customer preferences.
- PDP content optimization: Improving content relevance and performance.
Ubique used AI to update 250 Amazon Standard Identification Numbers (ASINs) that drove 80% of its Amazon sales. Rosario says the technology allows Ubique to update content faster and more accurately, so the information on its Amazon listings isn’t stale mere months after publishing.
Supercharging SEO
Using platforms like Salsify and Sitation, Ubique also leans on AI to generate marketing copy, creating SEO-optimized titles and feature bullets.
For example, the team leverages Salsify Workflow to create a content workflow tailored to Ubique’s content requirements and various retailer attributes. This tool enables Ubique’s content management team to view both original content and new AI-powered content within their workflow, allowing them to verify accuracy and other product details before these assets go live.
“I could touch thousands and thousands and thousands of legacy items that haven't been touched since 2020 and optimize them for SEO in one fell swoop,” Rosario says.
AI allows Rosario’s team to spend less time developing content from scratch and focus instead on reviewing AI-optimized content and tackling other strategic initiatives that help Ubique advance its profitability and growth goals.
“We went from an average of nine hours per product writing copy to roughly 30 seconds an item,” Rosario says of the time savings his team experienced.
Tapping Into Visual AI
Ubique has also created AI-generated brand videos and images, using an AI video generator and Presti AI to create 3D renderings and models of its home furnishing products. It now takes five minutes to render a brand video compared to hours previously.
Ubique also saves thousands of dollars on creative agency fees. For images, the results are just as impressive.
“We're talking about seconds that we can render these products. On average, somewhere around 16 hours per product prior to this AI image generation software — that’s how long it would take,” Rosario says.
Boosting Content Performance
Ubique has run A/B testing experiments with its PDP design, generating results that show a 75% increased probability of greater sales, conversions, and traffic.
For its SEO optimization AI pilots, Ubique experienced a 19% month-over-month increase in sales and a 50% increase in glance views. With image optimization, the company experienced a 46% increase in sales and a 100% increase in glance views.
Year over year, several of Ubique’s product categories have performed better, indicating AI-powered content has been an effective sales driver.
Driving Business Value With AI
AI has been a force multiplier for Ubique, allowing the company to build its competitive advantage in several areas.
With AI, Ubique has:
- Increased efficiency by using workflows to eliminate manual processes.
- Accelerated speed to market by spending less time on creative and getting approval for these assets.
- Improved quality by using technology to improve cross-functional collaboration.
- Enhanced customer satisfaction by using customer feedback and reviews to improve product quality.
- Innovated more by saving time, allowing teams to focus on higher-priority tasks.
- Executed at scale by leaning on its partners’ platforms to automate parts of its end-to-end content process.
Tips for Your AI Transformation
Rosario says other companies that want to achieve the same outcomes should execute a thoughtful AI implementation strategy that encompasses the following.
Test and Learn
Start with a pilot to build proof of concept and get internal support.
“You can always show proof of concept and then get that organizational buy-in. Start at the top,” says Rosario, adding that after his team’s AI pilots showed great results, he was able to secure budget for future AI investments the next fiscal year.
Leadership Buy-In
Don’t test in a vacuum. Engage C-suite and technical leaders early on to get their buy-in, just as Rosario did with Ubique’s CIO.
“A lot of it starts with education — educating your leadership on what these different technologies are, how other brands are using it and have been successful, and how other partners are using it,” he says.
Empower Your People
Show teams what AI-driven automation means to their everyday work and engage them in developing AI-enabled processes to improve them over time.
Rosario’s team showed their colleagues the value of AI by using Salsify to create automated sell sheets in Ubique’s product catalogs. The sales team could then easily download these assets to use in their conversations with potential customers or as a leave-behind after these meetings.
Monitor and Optimize
AI models are constantly evolving, so organizations will also need to adapt their use of AI tools. Brands should continuously evaluate and improve AI performance as new business demands and internal use cases emerge across their operations.
By practicing good AI governance, they can take full advantage of the technology while avoiding potential pitfalls related to accuracy, data bias, and trust.
Creating a Future-Ready Commerce Organization With AI
With AI, Rosario says it’s crucial to build the right foundation and establish the right infrastructure. From there, brands can scale their AI efforts.
Ubique started its AI tests focusing on Amazon. Now that the company has proven its model, it’s applying the same AI-driven content approach to Walmart, Target, Lowe's, Home Depot, and Wayfair.
“Eat an elephant one bite at a time,” Rosario says of implementing AI. “Don't try to take on the world by yourself.”
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