Salsify has released Angie, an artificial intelligence (AI)-powered assistant, and Intelligence Suite, a powerful new AI workbench, within its product experience management (PXM) platform to significantly enhance customer efficiency and productivity when using Salsify. Salsify has also launched a new OpenAI channel to help brands power agentic experiences through ChatGPT.
AI is transforming commerce. Shoppers are increasingly turning to AI to solve their shopping challenges, and it’s altering the way they research and discover products.
Brands that fail to adopt AI will be overlooked, and consumers will opt for competitors who can respond faster and scale optimization to keep pace with new AI-powered shopping trends.
Salsify recognizes these challenges, which is why it has created powerful new AI tools for ecommerce within its PXM platform: Angie, the conversational AI assistant, and Intelligence Suite.
Angie Helps Users Tackle Complex Tasks
Angie is an AI assistant and acts as a virtual Salsify support person, available to chat any time.
Equipped with a deep knowledge of the Salsify platform — its formula language, knowledge base, and customer configurations — Angie is able to respond with intelligent, actionable answers, helping guide your decision-making and everyday work.
Angie offers quick start actions, like writing a formula from scratch. It also allows you to summarize and optimize formulas or troubleshoot with ease.
For example, if a formula was written by another user, you can ask, “Hey Angie, I don’t understand this formula. Can you explain what it’s doing?”
“From there, it’s really just like a conversation,” says Dylan Si, principal product manager at Salsify. “Keep on responding and giving input until Angie creates the formula that you’re looking for.”
Intelligence Suite Unlocks New Ways of Working With AI-Powered Automation
Intelligence Suite is seamlessly integrated into the Salsify workflow engine, providing customers with a powerful new set of intelligent task types.
These task types allow customers to embed AI-powered actions within a workflow and seamlessly integrate them with other automated and human-driven actions. This enables customers to revamp their processes around the use of AI, while still ensuring the governance guardrails and human validation remain in place.
Since Intelligence Suite is model-agnostic, customers have the flexibility to choose which AI providers they want to use, or they can use SalsifyIQ, Salsify’s proprietary AI service purpose-built for commerce.
With Salsify’s Intelligence Suite, you can:
- Scale content creation and optimization;
- Extract data from assets;
- Drive data governance, and more.
However you choose to use Intelligence Suite, remember that it’s purpose-built for commerce and designed with your security, privacy, and control in mind.
Salsify Helps Power Agentic Shopping Experiences Through ChatGPT
Salsify also announced the launch of its new OpenAI syndication channel, which will help brands power agentic experiences through ChatGPT using the new Agentic Commerce Protocol. This will provide OpenAI with an authoritative source of product data directly from brands — helping OpenAI accurately surface products in search and shopping experiences.
This new channel uses the OpenAI Product Feed Spec, allowing customers to map and validate their content against OpenAI’s specific content guidelines using a Salsify Readiness Report. This enables customers to provide the foundational product data that will fuel the next era of agentic shopping.
Salsify is currently accepting applications to take part in our pilot program. If you’re interested in configuring this new channel, you can learn more here and submit a request to join the pilot program.
Drive Growth With Advanced AI Tools
Angie helps brands tackle complex, time-consuming tasks with a simple, conversational interface. And Intelligence Suite harnesses the power of AI to propel productivity and unlock scale.
Both ecommerce AI tools are designed to help brands drive next-level growth while keeping humans in the loop the entire time.
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