From online marketplaces to mobile apps to social commerce, the number of sales channels brands must manage seems to multiply every day.
Each channel has dynamic and ever-evolving content requirements, which makes product information management (PIM) a critical skill brands must master to compete effectively on the digital shelf.
Salsify’s PIM — integrated within the Salsify Product Experience Management (PXM) platform — is purpose-built for the digital shelf. The solution centralizes content from any source system and combines syndication and AI-powered automation to streamline how brands, distributors, and retailers manage, publish, and optimize content.
Here’s how Salsify’s PIM supports global product information management, drives efficiency, and enables brands to deliver better product experiences.
A Modern PIM Solution for the Digital Shelf
Rather than rely on time-consuming, manual spreadsheets, brands, distributors, and retailers can use Salsify PIM to improve data accuracy, easily collaborate across teams, and manage every aspect of their product experience in one place.
A common data model and governance structure serves as the technical foundation for PIM. Brands can seamlessly integrate data from any source, including their customer relationship management system, enterprise resource planning system, supplier platforms, and more, all while enforcing internal governance parameters and validation rules to ensure data quality.
Centralization Without the Complexity
A modern-day PIM isn’t just about establishing a source of truth. It must also ensure that product data gets published and shared accurately downstream to other channels. With Salsify PXM, customers can use a single, unified platform to manage and directly publish content — without needing to layer on additional tools. Salsify’s PIM software is the only solution in its category with a global syndication network built directly into the platform.
These built-in capabilities enable faster time to market because brands can publish content directly to retailer channels and automatically adapt when retailers change their content requirements.
Whether it’s adapting to new keyword restrictions, aligning to new product title character limits, or providing expanded support for rich media types like 360-degree spins, PIM ensures brands can deliver engaging and accurate product detail pages (PDP) that convert.
The Global Reach of Salsify’s PIM
Salsify’s PIM currently supports more than 97 million SKUs, 225 languages, and 80,000 users across 140 countries. It has automated more than 1 billion tasks since 2022 — demonstrating how the solution empowers brands, distributors, and retailers globally to deliver high-quality product content at scale.
How Salsify’s PIM Drives Better Product Information Management
Salsify’s solution improves product information management across the content life cycle, delivering core capabilities that enable brands, distributors, and retailers to centralize, manage, publish, and optimize content.
Centralize Content in a Single Source of Truth
PIM allows users to consolidate product content in one location, creating a central source of truth that drives accurate product experiences across channels.
The solution’s data modeling, auditability, version control, and robust security also help ensure content consistency and product data integrity. And when it’s connected to a global syndication network, you gain full visibility into how product content is activated, transformed, and deployed across your ecosystem.
Enrich and Customize Content for Each Unique Channel
After brands centralize their content using a common data model and governance structure, they can use PIM to run content enrichment workflows and confidently manage unique versions of their content for each channel or global market in which they sell their products.
PIM’s workflows and AI-driven automations allow users to set up and run multistep business processes within the system to consistently edit, review, and approve data.
With a central source of truth, brands can track and trace their content as it’s transformed for various downstream use cases, whether it’s an upcoming product launch, a content refresh for a seasonal campaign, or to meet new compliance requirements in a specific region.
Publish Without Error Every Time
Readiness reports and real-time data validation against channel requirements help ensure data meets both internal and external requirements before it’s published to a specific channel.
Optimize Content and Workflows Without the Heavy Lifting
Without the right PIM software, adapting to new retailer requirements can be time- and labor-intensive.
Salsify PIM is innately flexible, allowing customers to easily add attributes, import new data types, or implement new validation roles as their needs evolve without having to overhaul their entire data architecture.
They can also use the solution’s integrated no-code workflow builder and task workspace to manage their go-to-market campaigns and automate the business processes associated with them — no coding or IT support required.
Salsify PIM: Driving Data Consistency for a Leading Supplier
Thousands of brands are taking advantage of Salsify PIM’s capabilities to improve time to market and drive data consistency.
Trademark Global, a leading consumer brand supplier, faced challenges with its homegrown product data management solution. The solution couldn’t scale as the business grew and could only handle very basic data storage tasks.
Streamlining One Million Assets With Salsify
With more than 800,000 SKUs and 1 million digital assets to manage, Trademark Global adopted Salsify’s PIM to create a single source of truth for product content, streamline product information management across the full content lifecycle, and take advantage of Salsify’s powerful syndication network, retailer relationships, and integrations with other best-of-breed platforms.
The shift led to immediate and tangible business results for the company.
“We are seeing cleaner, faster launches. There were always massive gaps between when we launched a SKU and when we saw sales on that SKU, sometimes as high as three to five months. Now, we’re seeing sales in the same month, and search rank is taking off,” says Jason Pavlik, creative and business unit director at Trademark Global.
Consistent Content, Collaborative Teams
Using PIM also has led to a culture shift within the company. Trademark Global onboarded more internal teams and partners to the platform, gave them ongoing training, and even created a monthly newsletter to share Salsify platform and feature updates.
With PIM, Trademark Global isn’t just improving collaboration. It’s delivering engaging, higher-quality product content at a rapid scale.
Accelerating Time to Market in the Personal Care Space
Salsify PIM is also helping companies reduce redundancies and increase productivity to get their products in front of consumers faster.
Wahl Clipper, a personal care and grooming brand, had ongoing issues with duplicate work, which affected its operational efficiency and led to data quality and accuracy challenges.
Every team managed content separately and had its own instance within the Salsify platform, which the company first implemented in 2017. But when a systems review in 2021 uncovered persistent data inconsistencies, it was clear Wahl Clipper needed to change its approach.
Creating Consistency Across Global Teams
The company decided to create a single, global Salsify instance to increase content visibility across its 19 teams worldwide. To support its transition, Wahl Clipper developed a new governance structure with data owners and defined protocols for handling data. Salsify features, such as workflows, support these new processes. The brand also used the platform’s flexible configurations to customize and localize content across regions.
The changes have saved the company time and money. Teams can now more efficiently handle data, and they require fewer meetings and emails to reconcile data issues. They can also access product information far more easily within their centralized PIM.
“Salsify has made it so easy for us to create a central source of truth, while respecting each region’s unique needs. We are able to work more efficiently both with and across our geographies and have drastically cut down on duplicate manual work,” says Karissa Huseman, the company’s digital marketing manager, consumer division. “Our teams are spending more time on strategic business initiatives, and that’s helped our business overall.”
Drive Better Product Experiences With Salsify’s PIM
PIM is the cornerstone of every brand’s, distributor’s, or retailer’s digital experience stack, the research firm Forrester contends. “When a digital experience goes wrong, insufficient PIM practices may be what's holding your organization back,” the firm says.
Forrester’s assessment couldn’t be truer. Tedious, ineffective PIM practices will only hinder brands as the number of sales channels available to them grows. To build their strategic advantage in today’s competitive and fragmented commerce environment, brands must develop scalable, accurate product information management processes — and they need extensible, purpose-built PIM solutions that help them do it.
Salsify’s integrated PIM connects robust data governance, AI-driven automations, and global syndication in a unified PXM platform, empowering brands, distributors, and retailers to create accurate, consistent product experiences that scale. When organizations accomplish this, there’s no limit to the growth they can unlock.
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