On-Demand Webinar: How to Win Tools & Home Improvement on Amazon

Category-specific, data-driven tips for thriving on Amazon’s digital shelf


Amazon’s assortment of tools and home improvement products now rivals that of big box retailers. But for brands to grow sales and rise to the top in this new, increasingly competitive environment, they have to navigate the unique challenges Amazon presents around proper and compelling content.

Recent benchmark data analyzed by Salsify identifies what sets the top-performing Amazon product pages apart from the rest. This webinar will offer registrants an exclusive, early look at the upcoming report, which provides a verticalized assessment of what content they should focus on to make the largest sales impact, and how this varies by product price point.

During this 30-minute webinar, you will learn:

  • What content separates top and poor performers within the Amazon tools and home improvement category, by price point
  • A run down of tactical considerations on Amazon to consider in order to improve sales and conversions
  • Detailed breakdowns of high-performing tools and home improvement product page examples on Amazon


Product content is the core of a great customer experience.

The Salsify product experience management (PXM) platform combines the power of product content management, which includes product information management and digital asset management capabilities, alongside a broad commerce ecosystem, and actionable insights — empowering brands to deliver compelling shopping experiences for consumers across every digital touchpoint.

Increase Revenue

Create and publish detailed product content that results in improved search performance and better product page conversion.

Expand Assortment

Expand Assortment

Support rapid SKU introduction by pulling from a trusted source of product content for each of your products.

Grow Market Share

Grow Market Share

Get more products into market, with better content, faster than your competition.

Speed Time to Market

Deliver accurate product content to market quickly and within the unique requirements of each sales channel.

Reserve Your Seat!