on-demand webinar

The Power of Emotion to Grow Your Margins in D2C

“Margin lives in emotion.” Learn how to grow your margins and build loyalty by activating emotion in your direct-to-consumer (D2C) experiences, with Scott Sommers, VP of Insights and Innovation at Shurtech Brands, the home of the famous Duck Tape brand, along with Josh Walsh from The Refinery a strategic consulting firm for enterprise brand manufacturers.

In the era of mass online retail, margins are being continuously squeezed. When brands go direct, they have the opportunity to expand their margins. For many brands, that is driven by their brand story and total product experience. In this DSI Virtual Summit session, Scott Sommers, VP of Insights and Innovation at Shurtech Brands, the home of the famous Duck Tape brand, along with Josh Walsh from The Refinery, a strategic consulting firm for enterprise brand manufacturers shares their case study on how he turned a low-margin, commoditized product into a virally shared, high-margin product.

You will hear:

• How Duck Tape was transformed from a professional and DYI-er low margin product to a viral sensation with a devout community of crafters

•Best practices to help you define your D2C business outcomes and strategies for earning your margins

•How to develop your brand story and quickly test, learn and optimize activate experiences that ignite emotion and loyalty