Drive performance on the digital shelf with product content management, activation, engagement, and ongoing optimization.
Manage your product information and optimize it for success across every channel, without sacrificing security or control.
Automated transformation, including resizing, reformatting, and renaming for all digital assets across all your commerce endpoints
Send the right content to every touchpoint, continually optimized to fit the changing requirements of each channel.
Manage and syndicate all your product data, both operational data and marketing content, in one platform.
Manage your product information and optimize it for success across every channel, without sacrificing security or control.
Unify product content with order and inventory data to enable selling on marketplaces such as Amazon Seller Central, Walmart Marketplaces, Google Shopping Actions, Facebook, Instagram and more.
Sell on social media platforms, like Instagram and Google Shopping, and build emotional connections with shoppers where they browse.
Optimize your performance with a holistic view of your digital shelf analytics tied to a workflow to make changes that will have an impact on your sales.
Transform the digital Shelf expressions and business models of brand manufacturers.
Deliver tailored shopping experiences that convert shoppers and grow your business by strengthening the partnership with your suppliers.
Partner with us to deliver commerce solutions to brand manufacturers around the world.
A month ago we wrote a blog post about the digital revolution hitting health and beauty in full force (see How The Beauty 2.0 Awards Cements The Digital Revolution in Beauty). Even if the industry is late to the game as a whole, by looking at the Beauty 2.0 Award nominations for Best Brand Website, Best E-Commerce Website, and Best Mobile Site it is clear that the finalists are a step above the rest in having great content that drives a delightful shopping experience.
At Salsify, we believe that product content is the secret ingredient for successful online marketing. This prompts us to not only ask questions about what is holding companies back from creating great content, but also find solutions that enable them to have an effective digital presence.
In this white paper, we discuss why creating product content is so critical, but more importantly why it’s so difficult to do. We also present a new way of thinking about what any solution must have in order to fully address the product content management challenge for growing businesses.