Combine speed and access with the ability to govern and control core data and product information.
Learn MoreEmpowering brands to manage, syndicate, and optimize product content at scale.
Learn MoreEmpowering retailers to collect, list, and enrich product content at scale.
Learn MoreThe leading commerce experience management solution and only unified and adaptive system of record.
Learn MoreMaximize success with service offerings designed to deliver measurable results.
Learn MoreMaximize success with support offerings designed to fit your requirements, including everything from self-service tools to custom expert guidance.
Learn MoreEnrich and optimize product pages to create engaging shopping experiences.
Learn MoreClose the loop on product performance with measurable analytics.
Learn MoreIntegrate the fulfillment data exchange necessary for marketplace selling.
Learn MoreCollect all of the data needed to list products quickly and accurately.
Learn MoreCollect the high-quality content necessary to optimize ecommerce experiences.
Learn MoreLeverage the best network of essential service and solution providers in the industry.
Learn MoreEstablish direct connections to efficiently collaborate and publish superior product experiences.
Learn MoreManage and syndicate GDSN operational data alongside other product data and marketing content.
Learn MoreDrive collaboration between brands and retailers with a free, open, and standardized product catalog.
Learn MoreSalsify solutions offer unique functions to help brands, retailers, and distributors drive results.
Salsify is the foundation for digital shelf success, empowering industry leaders with the tools to win.
Salsify drives results for customers worldwide, empowering them to win on the digital shelf.
Salsify offers a wide selection of resources and tools to drive success at every stage of the digital shelf journey.
A month ago we wrote a blog post about the digital revolution hitting health and beauty in full force (see How The Beauty 2.0 Awards Cements The Digital Revolution in Beauty). Even if the industry is late to the game as a whole, by looking at the Beauty 2.0 Award nominations for Best Brand Website, Best E-Commerce Website, and Best Mobile Site it is clear that the finalists are a step above the rest in having great content that drives a delightful shopping experience.
At Salsify, we believe that product content is the secret ingredient for successful online marketing. This prompts us to not only ask questions about what is holding companies back from creating great content, but also find solutions that enable them to have an effective digital presence.
In this white paper, we discuss why creating product content is so critical, but more importantly why it’s so difficult to do. We also present a new way of thinking about what any solution must have in order to fully address the product content management challenge for growing businesses.
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