Digital shelf insights

Digital Shelf Insights

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16 minute read

Category Breakdown: What Are the Top Brands Using Enhanced Content?

Enhanced content, also known as rich media on Walmart, helps brands stand out on the digital shelf. Comparatively few brands actually deploy enhanced content, and those that...

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Digital Shelf Insights

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8 minute read

COVID-19 Impact on Amazon: Commerce Experts on How Brands Should Adapt

It's tempting to take the impressive macro numbers in ecommerce growth over the past few months and use them as a guiding light for adjusting long-term commerce strategy. But...

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Expert Insights

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7 minute read

Build Your Brand and Drive Sales on Emerging Ecommerce Platforms

Ecommerce adoption has exploded recently, with analyses forecasting a near 20% growth in U.S. ecommerce sales by the end of 2020. This growth has also correlated with the...

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Expert Insights

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6 minute read

How to Meet New Consumer Demands With a Digital Shelf Refresh

The COVID-19 pandemic fundamentally altered how brands attract, engage, and sell to consumers — seemingly overnight. Gone are investments in almost all “physical” forms of...

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Digital Shelf Insights

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4 minute read

Google, Facebook, and Instagram Make Big Social Commerce Changes

Last month, Google, Facebook, and Instagram announced substantial improvements to their shopping experiences. These improvements make it easier and more affordable for brands...

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Digital Shelf Insights

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6 minute read

How to Increase Conversion With an Ecommerce SEO Strategy

Every minute, there are more than 4,000 items sold on Amazon by small and medium-sized businesses (SMBs), according to a 2019 Amazon report. Behind these purchases are...

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Omnichannel Commerce Strategy

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5 minute read

How Can ‘Non-Essential’ Brands Prepare for Demand After COVID-19?

The ongoing COVID-19 pandemic has ushered in drastic lifestyle changes for consumers, impacting how they shop and what they buy.

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Digital Shelf Insights

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2 minute read

Best Buy Launches PDM With Salsify Direct Connection

Best Buy launched a product data management (PDM) platform to give vendors a single entry point for submitting both item and content data. This program replaces the PIM/CNET...

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Digital Shelf Insights

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7 minute read

2020 Data Insights: What DTC Upstart Brands Offer Legacy CPG Brands

The number of channels consumers use to purchase from consumer packaged goods (CPG) brands seems endless. There are big-box retailers, warehouse clubs, local supermarkets,...

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