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    D2c strategy

    Gain the latest tips, industry trends, and actionable ecommerce insights to help you stand out on the digital shelf.

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    D2C Strategy
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    4 Steps for Starting a DTC Business

    Direct-to-consumer (DTC) businesses are upending traditional sales models: Many brands have found significant success by skipping intermediaries and selling directly to...
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    D2C Strategy
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    minute read

    Personalization in Ecommerce: How To Get Started

    Do you have a personalization strategy in place? If not, you may want to reconsider.
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    D2C Strategy
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    minute read

    Are These Common DTC Website Mistakes Hurting Your Sales?

    As consumers continue to embrace online shopping in skyrocketing numbers, many brands are taking a crack at acting as their own retailers by launching a direct-to-consumer...
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    Case Studies
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    Case Study: How Global Brand Libbey Drives Innovation With PXM

    Diverse and rapidly changing, the digital shelf is how shoppers engage with brands online. It consists of multiple touchpoints where consumers discover, research, and...
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    Digital Shelf Insights
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    minute read

    How to Drive D2C Revenue With a PIM System

    Top-performing brands understand the benefits of having a direct-to-consumer (D2C) website. As markets continue to shift — and buyers continue to demand engaging content...
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    Ecommerce Trends
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    minute read

    5 Legacy Brands Embracing the D2C Model

    The COVID-19 pandemic has shifted more buying online. Legacy brands that relied solely on department stores and other third-party retailers to reach customers have faced...
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    Expert Insights
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    minute read

    Best Practices for D2C Technology Strategy

    Brand manufacturers must think about their technology strategy while attempting to balance the desire to go direct-to-consumer (D2C) and managing continued market...
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    Digital Shelf Insights
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    minute read

    Launch a D2C That Lasts | Digital Shelf Institute

    The lines between brands and retailers continue to blur. PLMA estimates that private label sales total about $180 billion, growing three times as much as national brands did...
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    Expert Insights
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    minute read

    DTC Strategy Playbook Series

    We are now in an era where D2C commerce — the channel that arguably offers the most opportunities to facilitate direct connections with consumers — needs to be considered by...
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