Register Now
Request Demo
    March 10, 2015

    The 3 Pillars of Consumer Confidence

    by: Glori Blatt

    No matter what your eCommerce strategy involves, gaining consumer confidence is crucial to achieving success in 2015. Unfortunately, there are no shortcuts: consumer confidence can only be earned through hard work, but it's a whole heck of a lot easier when you use these three easy steps as your guide.


    The first step to gaining consumer confidence is by accurately representing your products. Yes, part of your job is to make your brands' products look good, but there's a world of difference between a beautiful presentation and a misrepresentation. Providing shoppers with accurate and detailed product information is the best way to give consumers a representation of what will arrive on their doorstep when they click "buy" - and you want their expectations to be well met.

    Related Posts

    Keep Reading

    6 minute read
    You'd better be ready to have a conversation with your consumers.  This was the Big Theme at the 2018 Forrester Consumer Marketing Conference: Over the next few years, the...
    by: Peter Crosby
    3 minute read
    Your brand’s product content syndication strategy is implemented and thorough, accurate, and well-timed content is being delivered without disruption. Now the data insights...
    by: Salsify
    5 minute read
    It's integral that businesses establish a strong online presence. As consumers are spending the majority of their time online, it's becoming more essential for businesses to...
    by: Salsify