Request a Demo
    March 10, 2015

    The 3 Pillars of Consumer Confidence

    by: Glori Blatt

    No matter what your eCommerce strategy involves, gaining consumer confidence is crucial to achieving success in 2015. Unfortunately, there are no shortcuts: consumer confidence can only be earned through hard work, but it's a whole heck of a lot easier when you use these three easy steps as your guide.


    The first step to gaining consumer confidence is by accurately representing your products. Yes, part of your job is to make your brands' products look good, but there's a world of difference between a beautiful presentation and a misrepresentation. Providing shoppers with accurate and detailed product information is the best way to give consumers a representation of what will arrive on their doorstep when they click "buy" - and you want their expectations to be well met.

    Related Posts

    Keep Reading

    September 27, 2016

    Publish Your Product Content with Greater Confidence

    2 minute read
    When you go live with a product page on your site, it can be scary. It gets even scarier when you’re working through a retailer and you don’t have a final view of the...
    by: Evelyn Hartz
    April 2, 2018

    How Amazon Wins Consumer Trust

    4 minute read
    Consumers trust Amazon. That trust has been built and maintained by consistent and transparent product experiences. Forbes said, “Amazon has earned our trust by delivering...
    by: Salsify
    August 18, 2020

    PDP Optimization: 3 Insights Metrics for Improving Content Quality

    5 minute read
    To win market share, most brands understand that analytics will play an essential role in finding success on the digital shelf.
    by: Salsify