Salsify Ecommerce Blog

Gain the latest tips, industry trends, and actionable ecommerce insights to stand out on the digital shelf and compete in the era of agentic commerce.

8 minute read

How To Prepare Your Products To Sell on Google

Launched in 1998, Google has become the world’s largest and most popular search engine. According to Statcounter Global Stats, Google has 80.74% of the desktop search engine...

Ecommerce Marketing

5 minute read

How Amazon Wins Consumer Trust

People, places, and things — that’s what makes a noun. A noun and pronoun if there ever was one: Amazon.

Salsify

6 minute read

What Is the Importance of Curating Your Own Brand Story?

Nobody knows your brand better than you. You’re the expert on your products, history, and who you serve — so why would you get a third party to write your brand story? In...

Holiday Strategy

3 minute read

Top Predictions for 2024 Holiday Shopping Trends [DOWNLOAD]

On the nice-to-know list for the upcoming holiday shopping season: Nearly two-thirds of shoppers plan to shop on Black Friday and spend the same as last year — some...

Ecommerce Marketing

6 minute read

7 Creative Black Friday Marketing Strategies for Brands

If you’re a fan of the Olympics, you know just how exciting it can be when the starting pistol points to the sky. The air is heavy with anticipation among track stars on the...

Salsify

10 minute read

What Is Rich Product Content?

Product pages may seem simple at the surface: a page title, a short description, a few bullet points, and a photo or two showing shoppers what would appear on their doorstep...

Product Page Optimization

7 minute read

Summit Spotlight: Infusing AI Into the DNA of Your Content Strategy

Infusing artificial intelligence (AI) into your content strategy can shorten workflows, save hundreds of hours of manual labor, and improve time to market.

Digital Shelf Summit 2024

4 minute read

Summit Spotlight: Tech Stack Consolidation Potential Through Retail Network Expansion Acceleration

Can you consolidate your tech stack, reach new and current retailers more effectively, and provide better customer experiences simultaneously?

Product Page Optimization

10 minute read

What Is a Brand Story? (With a Brand Story Template)

As more and more consumers head online, it’s increasingly important for brands to foster relationships with shoppers instead of relegating themselves to faceless entities —...

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Ecommerce Trends

14 minute read

Consumer Buying Behavior: How Have Spending Habits Changed in 2026?

The way shoppers move through the buying journey has shifted (again), and it’s not slowing down. Shopping isn’t just a thing people “do” anymore — it’s something that’s...

Consumer Research 2026

7 minute read

Brand Trust Makes 68% of Shoppers Pay More for Products — Here’s Why

The numbers are in: Customers will pay more for products from brands they trust. That is, 68% of them, according to Salsify’s "2026 Consumer Research" report.

Omnichannel Commerce Strategy

14 minute read

7 Excellent Product Description Writing Examples

To modern shoppers, product descriptions are so much more than a block of text and a few bullet points — they’re the lyrics accompanying your brand’s beat and rhythm, colors...

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