Creating Personalized Experiences at a Global Scale
Chris Kiertz | December 6, 2018
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It’s no surprise that more and more shopping takes places online. Case in point: this year, Alibaba's Single's Day brought in $31 billion over the course of 24 hours. While a lot of brands are reaping the benefits of this ecommerce growth, it also presents a new challenge: how do you create and maintain a personalized consumer experience at every point in their shopping journey?
Asking the question is easy, but finding a solution is complicated, and it demands the efforts of teams across your organization. Your ecommerce efforts have to scale to meet the needs of your shoppers, but scale can be the antithesis of personalization.
Join Salsify’s Sr. Director of Global Customer Success, Joe Gaudreau as he walks us through how the world’s most successful brands are embracing this global challenge and creating personalized experiences everywhere their consumers shop.