Salsify Ecommerce Blog

Gain the latest tips, industry trends, and actionable ecommerce insights to help you stand out on the digital shelf.

The Art of the Impulse Buy: 70% of Shoppers Say Discounts Drive Unplanned Purchases — Here’s Why Fetured Image

Ecommerce Marketing

12 minute read

The Art of the Impulse Buy: 70% of Shoppers Say Discounts Drive Unplanned Purchases — Here’s Why

Some purchases are carefully considered. Others, not so much.

2025 Digital Shelf Summit: Big Ideas, Bold Innovation, and a Second Line to the House of Blues Fetured Image

Featured

5 minute read

2025 Digital Shelf Summit: Big Ideas, Bold Innovation, and a Second Line to the House of Blues

Day two of the 2025 Digital Shelf Summit delivered bold insights, practical strategies, and inspiring momentum to help brands win on the digital shelf.

Artificial Intelligence for Ecommerce: KPIs and Metrics Leaders Need To Track Success Fetured Image

Ecommerce Technology

8 minute read

Artificial Intelligence for Ecommerce: KPIs and Metrics Leaders Need To Track Success

Artificial intelligence (AI) for ecommerce is here to stay. According to Statista, 55% of companies already use conversational shopping assistants driven by generative AI...

Omnichannel Commerce Strategy

8 minute read

Driving Omnichannel Retail Success: The Coca-Cola Company Breaks Down Why Tech, Teamwork, and Trusted Content Work

Delivering consistent, accurate product content across the entire shopper journey, from digital discovery to in-store shelves, is no longer a nice-to-have. It’s a must-have...

Ecommerce Marketing

9 minute read

Driving Ecommerce Strategy Success: Russ Dieringer of Stratably Reveals How Brands Can Stay Competitive in a Fragmented Retail Landscape

The retail word of the year for 2025 isn’t “omnichannel,” “inflation,” or even “tariffs.”

Ecommerce Leadership and Teams

12 minute read

Where Should the Ecommerce Team Sit Within a Company? Dorel Home and MikMak Break Down Winning Team Structure

Here’s a good question: When it comes to your organization, where does the ecommerce team belong?

Ecommerce Marketing

6 minute read

How To Analyze Past Performance and Complete a Marketing Audit for Retail Holidays and Ecommerce Events

Ah, retail holidays. When your team faces a frantic scramble to launch promos, blast emails, wrangle last-minute product pages — and then suddenly, it’s over. Boxes are...

Ecommerce Marketing

21 minute read

Eras of Innovation: 5 Ecommerce Marketing Strategies From Beyoncé and Taylor Swift’s Tours To Make Your Sales 'Flawless'

Whether you’re a BeyHive member or a Swiftie (or don’t identify with either), it’s undeniable that Beyoncé Knowles-Carter and Taylor Swift have made lasting impressions on...

Ecommerce Technology

10 minute read

Ethical AI in Ecommerce: Best Practices for Building Trust and Ensuring Transparency

Calling all mindful ecommerce managers: You’re likely aware of the efficiency artificial intelligence (AI) in ecommerce can provide, leaving you and your teams more time for...

Artificial Intelligence

12 minute read

Personalization at Scale: How To Use AI To Tailor Product Search for Every Shopper

Product search has gone from panoramic to personal. Prospective customers want their recommendations to incorporate previous purchase history, account for current behavior,...

Ecommerce Marketing

5 minute read

How To Build an Ecommerce Marketing Calendar

For most ecommerce brands, staying ahead of top sales moments isn’t about working harder — it’s about working with intention.

Artificial Intelligence

11 minute read

Generative AI in Ecommerce: How AI Is Shaping the Next Generation of Product Search

Search for “generative AI in ecommerce,” and the volume of articles, research, and predictions makes it clear: Brands can’t afford to ignore the impact of generative...

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Salsify

15 minute read

Augmented Reality in Retail: How (and Why) It Works

Convenience plays a huge part in shopping today. Consumers want a quick and easy way to try on clothes, visualize how furniture will look in their apartments, and generally...

Ecommerce Trends

8 minute read

The Top 10 Consumer Trends To Watch in 2025

Consumers aren’t consistent. What they like, what they want, and what they’re willing to purchase changes in response to social, economic, and demographic factors.

Omnichannel Commerce Strategy

13 minute read

What Is a Lifestyle Brand? (With Examples of Winning Strategies)

Consumers are increasingly looking for brands that resonate with their interests and tastes. For example, aesthetics labeled “eclectic grandpa” (the name speaks for itself)...

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