PIM
Manage all product content in one central system of record.
Activation
Easily syndicate product content to every consumer touch point.
Enhanced Content
Enrich product pages with below-the-fold content and rich media.
Catalog Sites
Share customized, up-to-date digital product catalogs.
Automation
Enhance collaboration with Salsify’s automated workflow engine.
Activation Insights
Continuously optimize your organization’s product content syndication.
GDSN Data Pool
Synchronize standard supply chain, marketing, and ecommerce attributes globally.
PXM Platform, Integrations, and APIs
Integrate the PXM platform with the rest of your enterprise systems architecture.
Supplier Onboarding
Accelerate supplier onboarding while ensuring your schema requirements are met.
Product Listing
Sell products faster with Product Listing.
Content Enrichment
Increase online conversions with Content Enrichment.
Automation
Save time and increase operational efficiency with retail automation.
SXM Platform, Integrations, and APIs
Integrate the SXM platform with the rest of your enterprise systems architecture.
Activation Network
Automate how you exchange product content data to the digital shelf.
Enhanced Content Network
Turn product pages into product experiences with Enhanced Content.
Ecommerce Platform Integrations
Create winning product experiences on owned sites with powerful ecommerce software.
GDSN Data Pool
Synchronize standard supply chain, marketing, and ecommerce attributes globally.
Open Catalog
Connect to the digital shelf faster with an open, standardized, and free product catalog.
Resources
Resource Library
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Blog
Read our blog to get actionable insights for navigating changing markets and industry demands.
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Engineering Blog
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Knowledge Base
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Product Updates
Explore the latest news and updates for Salsify products.
API
Examine our comprehensive API and webhook guides to start working with Salsify quickly.
Learn how to prioritize and deliver what your shoppers want with the latest insights.
With the rise of voice technology and chat bots, consumers now expect the ability to ask specific product questions whenever and wherever they shop. Conversational commerce allows brands to interact with customers directly during their buying journey. Shoppers can ask questions and get personal and direct response and recommendations. This immediate feedback can go a long way to nurturing long-term relationships and driving sales and loyalty.
Where these conversations take place is critical. Embedding a chat box directly on a retailer’s product detail page allows a customer to easily click to chat with product experts. Consumers can get the help they need, exactly when they need it - straight from the product experts at the brand.
Busy retailer ecommerce sites, like Walmart.com and Target.com, have already adopted these tactics. Today we announced the acquisition of Welcome Commerce, a chat product that enables brands to connect directly with consumers on major retailer ecommerce sites. This technology, now called Salsify Chat, allows brands to engage with shoppers and speak directly to them at the moment of purchase.
Salsify Chat integrates with many existing chat and customer service tools so shoppers can initiate a real-time conversation with product experts. It is used by leading brands such as P&G, HP, and Purina is one of the only third-party systems with real estate on the world’s largest retailers.
Product content drives sales. Shoppers seek convenience. The ultimate product experience is one that provides the answers that your shopper needs in the language and the context they are looking for it when they want it. Modern conversational commerce with Salsify Chat allows you to make those direct connections at the point of purchase and drive faster purchase decisions.
Cara Wood is fascinated with emerging technology trends and their impact on commerce and communication. Cara is an avid reader who is frequently over-caffeinated.
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