PIM
Manage all product content in one central system of record.
Activation
Easily syndicate product content to every consumer touch point.
Enhanced Content
Enrich product pages with below-the-fold content and rich media.
Catalog Sites
Share customized, up-to-date digital product catalogs.
Automation
Enhance collaboration with Salsify’s automated workflow engine.
Activation Insights
Continuously optimize your organization’s product content syndication.
GDSN Data Pool
Synchronize standard supply chain, marketing, and ecommerce attributes globally.
PXM Platform, Integrations, and APIs
Integrate the PXM platform with the rest of your enterprise systems architecture.
Supplier Onboarding
Accelerate supplier onboarding while ensuring your schema requirements are met.
Product Listing
Sell products faster with Product Listing.
Content Enrichment
Increase online conversions with Content Enrichment.
Automation
Save time and increase operational efficiency with retail automation.
SXM Platform, Integrations, and APIs
Integrate the SXM platform with the rest of your enterprise systems architecture.
Activation Network
Automate how you exchange product content data to the digital shelf.
Enhanced Content Network
Turn product pages into product experiences with Enhanced Content.
Ecommerce Platform Integrations
Create winning product experiences on owned sites with powerful ecommerce software.
GDSN Data Pool
Synchronize standard supply chain, marketing, and ecommerce attributes globally.
Open Catalog
Connect to the digital shelf faster with an open, standardized, and free product catalog.
Resources
Resource Library
Explore our ecommerce resources to get everything you need to win on the digital shelf.
Blog
Read our blog to get actionable insights for navigating changing markets and industry demands.
Webinars
Watch our on-demand ecommerce webinars to gain expert advice and tips from our community of industry leaders.
Engineering Blog
Explore our engineering blog to get developer resources, insights, and tips.
Events
Register for our upcoming in-person and virtual events to connect with other industry insiders.
Knowledge Base
Investigate our knowledge base to build your Salsify skills and understanding.
Product Updates
Explore the latest news and updates for Salsify products.
API
Examine our comprehensive API and webhook guides to start working with Salsify quickly.
Learn how to prioritize and deliver what your shoppers want with the latest insights.
Ecommerce has effectively democratized retail: anyone, anywhere can open up an online shop and sell their wares to people near and far. Not only does this give shoppers more options to choose from, it also allows them to base their purchase decisions on more than just price: brand story, product quality, and corporate integrity have all become distinguishing factors. In order to demonstrate this developing trend, we'll be singing the praises of our favorite brands in our new "Brand Crush" category beginning with today's honoree: Rainbow Sandals.
Before a recent vacation to the West Coast, I was frantically tearing my house apart, searching for the one thing I couldn't possibly leave behind: my Rainbow Sandals. Unlike last summer's jean shorts and white t-shirts, my rainbow flip flops won't be replaced this summer, nor likely the summer after that. Purchased in the summer of 2010, these magical sandals only get more comfortable with every passing year thanks to the memory-foam-like layer of dense sponge rubber, invented by company founder Jay “Sparky” Longley, that conforms to the shape of each individual's foot.
Most flip flops would be wrecked by 4 years of beach frolics and boardwalk strolls, but my rainbows still look nearly brand new.
Jay “Sparky” Longley was walking on the beach in 1972 when he saw a pair of cheap sandals that had broken and subsequently been discarded, littering an otherwise beautiful beach. He decided then and there to create a sandal that was comfortable, durable, and strong. He had to formulate his own materials and techniques to do so including
• Formulating new densities of sponge rubber
• Creating a strap with 2000lb. test nylon webbing to prevent stretching.
• Utilizing the Box 'X' Stitch used in parachutes to secure the toe piece.
• Finding new sources of leather for the right look, feel and longevity.
• Creating our own glue formula to keep them together
Rainbow Sandals stand behind the quality of their products with a lifetime guarantee: the lifetime of the sandal's sole that is. If the strap breaks or comes loose or if the sole peels apart, Rainbow will replace them, which is a great way to instill consumer confidence in the brand.
Rainbow Sandals motto is "Repair, Reuse, Recycle" and they take it very seriously. From the day Longley saw that discarded flip flop on the beach and began making his own his goal has been to create something that doesn't end up in a landfill, and Rainbow Sandals makes good on that promise. On their website they ask shoppers to return any Rainbow sandals with "a little life left" so that they can repair, and donate, them to "protect the feet of the homeless, orphaned, and victims of natural disasters."
Rainbow Sandals regularly donates to a long list of organizations that include local schools, youth organizations, and veteran assistance organizations like the Wounded Warrior Project. Check out a the full list of organizations here.
As the retail landscape continues to change, Rainbow Sandals shows us that only one thing remains certain: brands that pursue excellent quality, fantastic customer service, and a strong sense of community will continue to thrive for decades to come.
Glori is a former buyer for an Ecommerce site and a compulsive online shopper using her experience to help retailers and suppliers improve their product content.
Standing out on the digital shelf starts with access to the latest industry content. Subscribe to Below the Fold, our monthly content newsletter, and join other commerce leaders.