Learn More
Request a Demo
    August 28, 2013

    9 Examples of Successful Companies that Bring the In-Store Experience Online

    by: Rob Gonzalez


    For most consumers, buying a pair of shoes or a suit without trying either on would be a tough pill to swallow. These products are fundamentally more difficult to sell online than the big e-commerce blockbuster categories—books, music, and movies, which arguably can be sold online even more easily than in-store.

    And yet, companies are selling shoes, suits, glasses, dresses, and other items online in record numbers. At least in certain situations, they've managed to bridge the gap between online and offline for these more tactile product categories.

    We looked across industries to find real-world examples of companies that have managed to bring the in-store experience online—or at least mitigate the inherent inability for consumers to try products on before purchasing them. Industries somewhat newer to e-commerce, such as cosmetics, can really benefit from these pioneers.

    We condensed our findings into an ebook, which is available for free here: 9 Ways to Bring Tactile Buying Experiences Online.

    New call-to-action

    Related Posts

    Keep Reading

    January 1, 2016

    And the winner for the worst holiday shopping experience of 2015 is...

    Image Credit:http://royalflushmagazine.com/wp-content/uploads/2012/11/blackfriday.jpg The shoppers we interviewed on the street about their worst holdiday shopping...
    by: Peter Crosby
    December 28, 2017

    The Best Digital Shopping Experiences in 2018

    4 minute read
    Our recent research “How Leading Brands are Winning the Digital Shelf” highlights the need for excellent online consumer experiences. We took a look at last year's winning...
    by: Brendan DeVoue
    December 11, 2018

    How to Focus on Ecommerce Customer Experience

    4 minute read
    Trend pieces about the death of retail come out weekly it seems: Toys R Us shutters, Sears files for bankruptcy, RadioShack closes, malls are dying. Millennials and Gen Z...
    by: Caroline Egan