Salsify Ecommerce Blog

Gain the latest tips, industry trends, and actionable ecommerce insights to help you stand out on the digital shelf.

Critical Supply Chain Strategies To Navigate Tariff Turbulence in 2025 [DOWNLOAD]

Pipe17, in collaboration with leading partners Salsify, izba, Slotted, Big Commerce, and Loop, presents a comprehensive playbook to help brands navigate supply chain...

Where Should the Ecommerce Team Sit Within a Company? Dorel Home and MikMak Break Down Winning Team Structure Fetured Image

Ecommerce Leadership and Teams

12 minute read

Where Should the Ecommerce Team Sit Within a Company? Dorel Home and MikMak Break Down Winning Team Structure

Here’s a good question: When it comes to your organization, where does the ecommerce team belong?

Personalization at Scale: How To Use AI To Tailor Product Search for Every Shopper Fetured Image

Artificial Intelligence

12 minute read

Personalization at Scale: How To Use AI To Tailor Product Search for Every Shopper

Product search has gone from panoramic to personal. Prospective customers want their recommendations to incorporate previous purchase history, account for current behavior,...

Omnichannel Commerce Strategy

9 minute read

Future of Shopping: Whirlpool and Accenture Song Share How To Reach Gen Alpha With an Omnichannel Strategy

If you thought Gen Z was hard to keep up with, meet Gen Alpha, the newest generation of shoppers influencing everything from what snacks end up in the cupboard to which...

Featured

3 minute read

Critical Supply Chain Strategies To Navigate Tariff Turbulence in 2025 [DOWNLOAD]

Pipe17, in collaboration with leading partners Salsify, izba, Slotted, Big Commerce, and Loop, presents a comprehensive playbook to help brands navigate supply chain...

Omnichannel Commerce Strategy

8 minute read

Driving Omnichannel Retail Success: The Coca-Cola Company Breaks Down Why Tech, Teamwork, and Trusted Content Work

Delivering consistent, accurate product content across the entire shopper journey, from digital discovery to in-store shelves, is no longer a nice-to-have. It’s a must-have...

Ecommerce Marketing

9 minute read

Driving Ecommerce Strategy Success: Russ Dieringer of Stratably Reveals How Brands Can Stay Competitive in a Fragmented Retail Landscape

The retail word of the year for 2025 isn’t “omnichannel,” “inflation,” or even “tariffs.”

Ecommerce Leadership and Teams

12 minute read

Where Should the Ecommerce Team Sit Within a Company? Dorel Home and MikMak Break Down Winning Team Structure

Here’s a good question: When it comes to your organization, where does the ecommerce team belong?

Ecommerce Marketing

6 minute read

How To Analyze Past Performance and Complete a Marketing Audit for Retail Holidays and Ecommerce Events

Ah, retail holidays. When your team faces a frantic scramble to launch promos, blast emails, wrangle last-minute product pages — and then suddenly, it’s over. Boxes are...

Ecommerce Marketing

21 minute read

Eras of Innovation: 5 Ecommerce Marketing Strategies From Beyoncé and Taylor Swift’s Tours To Make Your Sales 'Flawless'

Whether you’re a BeyHive member or a Swiftie (or don’t identify with either), it’s undeniable that Beyoncé Knowles-Carter and Taylor Swift have made lasting impressions on...

Ecommerce Technology

10 minute read

Ethical AI in Ecommerce: Best Practices for Building Trust and Ensuring Transparency

Calling all mindful ecommerce managers: You’re likely aware of the efficiency artificial intelligence (AI) in ecommerce can provide, leaving you and your teams more time for...

Artificial Intelligence

12 minute read

Personalization at Scale: How To Use AI To Tailor Product Search for Every Shopper

Product search has gone from panoramic to personal. Prospective customers want their recommendations to incorporate previous purchase history, account for current behavior,...

Most Popular

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Salsify

15 minute read

Augmented Reality in Retail: How (and Why) It Works

Convenience plays a huge part in shopping today. Consumers want a quick and easy way to try on clothes, visualize how furniture will look in their apartments, and generally...

Ecommerce Trends

8 minute read

The Top 10 Consumer Trends To Watch in 2025

Consumers aren’t consistent. What they like, what they want, and what they’re willing to purchase changes in response to social, economic, and demographic factors.

Omnichannel Commerce Strategy

13 minute read

What Is a Lifestyle Brand? (With Examples of Winning Strategies)

Consumers are increasingly looking for brands that resonate with their interests and tastes. For example, aesthetics labeled “eclectic grandpa” (the name speaks for itself)...

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