Artificial intelligence (AI) has revolutionized product experience management (PXM), forcing companies to target humans and autonomous agents with more content, context, nuance, and personalization than ever before.
“With AI, PXM moves fast, but people keep the content and the brand trustworthy,” says Rob Gonzalez, Salsify co-founder and chief strategy and innovation officer, in his whitepaper, “The PXM AI Manifesto.”
That’s why Salsify created Intelligence Suite, a workbench that lets you seamlessly embed AI-powered actions into your business processes.
Learn how Intelligence Suite can help you work more efficiently, scale productivity, drive data quality, and accelerate PXM operations in the age of AI.
What Is Salsify Intelligence Suite?
Salsify Intelligence Suite is an AI toolkit built directly into the Salsify PXM platform. It enables you to seamlessly integrate automated and human-powered activities throughout your Salsify workflows.
Unlike other vendors who may leverage AI for simple or one-off tasks, Salsify delivers AI as part of an integrated business workflow.
With Salsify Intelligence Suite, you can:
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Reduce spend on content translation and optimization services.
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Enhance data quality through AI-powered data validation and spell checking.
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Enforce tighter brand style guidelines.
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Scale AI adoption across teams to drive new efficiencies, and so much more.
“Intelligence Suite feels like a partner,” says Liam Bucher, director of performance marketing at Kerry Group. “It’s a time-saver and complete differentiator in the market.”
“Our team was spending 20–30 minutes validating information for just one product; now we can do that in five minutes,” he adds. “We set up a complete product from scratch in one day. Without Intelligence Suite, that would have taken several days.”
AI-Anchored Workflows That Solve Key Business Problems
Intelligence Suite lets you leverage AI across your product content workflows — from data extraction to content generation to validation.
It can combine automated, AI-, and human-powered tasks, resulting in an efficient, cohesive experience that never loses the human touch.
Salsify’s workflow engine and Intelligence Suite are configurable without coding, custom integrations, or technical knowledge, making them user-friendly for everyone.
And since Intelligence Suite is model agnostic, you can use your AI providers — such as OpenAI, Anthropic, or Gemini — or you can use SalsifyIQ, Salsify’s proprietary AI service built for commerce.
You even have access to AI Accelerators via Salsify’s App Center, which offers quick-start templates built with configuration best practices in mind to help you achieve more meaningful AI outcomes.
In addition to Intelligence Suite, Salsify has also rolled out Angie, the conversational AI assistant that has deep knowledge of the Salsify platform and offers virtual support at any time.
3 Ways to Harness Intelligence Suite’s AI To Solve Specific Challenges
While AI offers exciting, powerful, and seemingly endless possibilities, how do you move past the experimentation phase?
Proper implementation is crucial: “AI’s potential won’t be realized by strategy alone; it depends on people,” Gonzalez says.
In “The GenAI Divide,” MIT warns that “Most organizations fall on the wrong side of the generative AI (GenAI) divide, [where] adoption is high, but disruption is low … Enterprises are piloting GenAI tools, but very few reach deployment. Generic tools like ChatGPT are widely used, but custom solutions stall due to integration complexity and lack of fit with existing workflows.”
To maintain a competitive edge, companies must evaluate their workflows and internal processes, considering how AI can address and solve specific business challenges. Embedding it within existing tools and processes is the best way to drive adoption and achieve measurable business outcomes.
Here are some ways Intelligence Suite can support your PXM operations.
1. Intelligence Suite Helps Scale Content Creation and Optimization
Creating global content manually takes time and resources. Intelligence Suite can translate and localize your content in minutes, enabling faster expansion across markets.
Intelligence Suite can also tailor content to meet seasonal campaign themes, helping brands prepare earlier and scale optimization efforts across all of their products for the year’s busiest periods.
Additionally, you can optimize for shopper personas by generating content that matches their needs, interests, and buying behaviors. According to Salsify consumer research, 37% of shoppers buy more frequently due to personalized recommendations.
“AI is the only way to generate content variants at the speed and volume the digital shelf now demands,” Gonzalez says. “Personalized product detail pages, microtargeted messaging, and tailored imagery become achievable when AI acts as a content engine.”
Intelligence Suite unlocks content optimization at scale — enabling you to update more than just the top-performing products.
2. Intelligence Suite Helps Drive Data Governance
Strong data governance processes are essential for producing content that’s accurate and meets brand guidelines, retailer requirements, and consumer needs.
“PXM data powered by AI becomes the foundation for smarter decisions: which claims resonate with consumers, which images convert, which product features drive performance,” Gonzalez says.
According to Salsify’s “2025 Consumer Research,” 54% of shoppers will abandon an online sale if there is inconsistent product information across different websites, and 53% will jump ship if there are poorly written product titles or descriptions.
Intelligence Suite helps you enforce data quality rules at scale. You can upload your brand style guidelines, and Intelligence Suite will interpret them and leave suggestions for compliance.
These changes can then be reviewed and approved by appropriate stakeholders to ensure your brand is represented correctly across all your content.
Intelligence Suite can also be used to run comprehensive grammar and spelling checks or perform find-and-replace actions across your product data.
3. Intelligence Suite Helps Extract Data From Assets
High-quality data is crucial for enhancing searchability, which is becoming increasingly important as AI requires more context to determine a product’s relevance.
Intelligence Suite makes it easy to:
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Analyze images and suggest metadata tags based on the visual elements, helping improve image categorization and discoverability.
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Generate alt text for images and save text to a property, improving searchability.
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Extract packaging information, such as claims, icons, copy, nutrient data, manufacturing details, and barcodes.
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Convert image files or PDFs into structured text that can be used and syndicated downstream.
What Benefits Does Intelligence Suite Offer Salsify Customers?
Intelligence Suite gives you the flexibility to take on more without having to dedicate resources to repetitive, data-driven tasks.
“With Salsify’s Intelligence Suite, we can build scalable, intelligent workflows that automate routine maintenance, eliminating redundant tasks and dramatically improving the accuracy and completeness of our product data,” says Kevin Creese, director of ecommerce at Wastequip.
“As we add new use cases, this will fundamentally change how we operate, freeing up our lean team from repetitive work to focus on higher-value tasks that drive growth,” he adds.
With Salsify Intelligence Suite, you can:
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Increase content quality and accelerate content creation;
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Conduct faster and more frequent content optimization;
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Personalize content for new personas and shopping behaviors;
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Get to market faster by reducing content enrichment workflows down to minutes, instead of days, and more.
Purposefully designed for business teams, Intelligence Suite uses AI to drive greater business impact while keeping humans in the loop.
Launch Into the Next Era of Commerce With Intelligence Suite
Intelligence Suite is here to help you transform your AI operations, scale efficiency and productivity in new ways, and ensure a smooth launch into the next era of commerce.
With Intelligence Suite, you’ll turn previously fragmented experiences into seamless, profitable product journeys that drive new levels of growth.
Kerry Group has already seen a positive impact: “This solution encapsulates Salsify’s willingness to listen to customers and make our lives easier,” Bucher says.
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