When you hash out personal problems with a trusted friend or loved one, they listen or advise, and you feel better.
Hash out your Salsify formula or retailer schema problems with the same person, and they might listen, probably can’t advise, and likely neither of you will feel better.
Luckily, you won’t have to test your relationship with the latter.
If you use Salsify’s Product Experience Management (PXM) solution, there’s a chance you might end up sifting through formulas written by another user. Or maybe you have to detangle text to meet the latest requirements. But rather than completing tedious tasks all on your own, just hit up your new pal, Angie.
Angie, an artificial intelligence (AI)-powered PXM assistant, is ready to help you tackle complex tasks through a simple, conversational interface.
Learn more about Salsify’s new conversational AI assistant designed to help you unlock new levels of efficiency, scale AI adoption, and drive measurable growth.
What’s an AI Assistant for Ecommerce?
For ecommerce professionals, an AI assistant for ecommerce is any artificially intelligent tool that helps with content production, iteration, or optimization.
On the other side of the checkout counter, an AI assistant for ecommerce can also help shoppers at any stage of their buying journey, whether it be product discovery, research and consideration, or purchase.
AI assistants, especially newer models, are always evolving, both in how users apply them and how they’re able to help with productivity or problem-solving. Rather than static, rule-based entities that rely heavily on human guidance, AI assistants’ abilities are becoming more iterative, even semi- or fully autonomous, as in the case of agentic AI.
When properly implemented, these AI agents can accelerate digital transformation.
Steve Engelbrecht, CEO and founder of Sitation, an ecommerce consulting firm, shares, “We, as human workers working with them, can start to think about these [AI agents] as human-like colleagues. We can speak to them. We can train them. We can give them feedback.”
In “The PXM AI Manifesto,” Salsify’s co-founder and chief strategy and innovation officer, Rob Gonzalez, shares, “In the same way machine learning transformed forecasting and promotion planning, today’s AI tools can connect insights across teams, from brand to shopper marketing, from performance to product."
What Is Angie, Salsify’s New Conversational AI Assistant?
Salsify is committed to propelling AI-powered commerce with the launch of Intelligence Suite and Angie, Salsify’s conversational AI assistant.
Angie introduces a whole new way to configure and take action within Salsify. Embedded directly in the platform, Angie has a deep understanding of Salsify’s formula language, knowledge base, and your configurations.
“You can think of Angie as your PXM copilot, guiding your use of the platform, answering questions you have along the way, and trained to help you execute some of the most complicated and time-consuming tasks in our platform,” says Todd Buffum, senior director of product management at Salsify.
Angie’s initial skillset is focused on formulas, helping users write, summarize, optimize, and troubleshoot.
Image Source: Salsify
Angie Helps Write Formulas
Angie can write formulas using simple, conversational prompts. Simply describe to Angie what you want your formula to do, and Angie will recommend a custom formula based on your specific data model and channel configuration, which can then be inserted into the formula window.
Even if you have limited familiarity with Salsify’s formula language, Angie can help you configure channels and formulas with confidence.
For example, “Angie, please write me a formula that matches my products to the right category classification in Amazon.”
Angie Helps Summarize Formulas
Angie can analyze a formula and summarize what it’s doing. This can come in handy if you’re trying to understand or edit a formula built by another user.
For example, “Angie, I don’t understand this formula. Can you tell me what it’s doing?”
Angie Helps Optimize Formulas and Troubleshoot
Angie can analyze a formula and recommend ways to fix, optimize, or streamline its performance.
For example, “Angie, can you simplify this formula for me or recommend a better way of writing it?”
What Benefits Does Angie Offer Salsify Customers?
As an AI assistant, Angie helps you complete time-intensive, even complex tasks faster, so you can focus on what matters.
Angie offers key benefits to Salsify customers, including the ability to:
- Map channels faster, reducing the time it takes to get to market;
- Scale data mapping and increase channel adoption;
- Fix errors faster; and
- Enable more of your team to work within and configure Salsify, driving user adoption.
Angie’s MO (and any AI assistant worth its processing power) is well summarized by Gonzalez in the PXM AI Manifesto: “Let AI handle the volume so you can lead the vision.”
How To Get Started With Angie
Not sure where to tag Angie in first? Angie offers quick start actions, like writing a formula from scratch, or you can just tell it in your own words what you want it to do.
Dylan Si, principal product manager at Salsify, shares that a great way to get started is to pick an attribute that needs a formula that you haven’t mapped yet.
“From there, it’s really just like a conversation,” Si says. “Keep on responding and giving input until Angie creates the formula that you’re looking for.”
Drive Growth Across Every Product Experience With Intelligent PXM
Modern commerce excellence demands more, and so do modern consumers. An intelligent PXM, backed by the power of AI, can help you deliver.
With Angie, propelling productivity, unlocking scale, and driving growth across every product experience is just a few conversations away.
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