The holiday season is right around the corner, and with it comes the quarter four (Q4) scramble to launch, update, optimize, and syndicate product content across every channel.
Brands must go above and beyond to create a seamless holiday shopping experience, but time and team constraints can throw a wrench in even the best-laid strategies. Manual efforts can only go so far — brands need their own version of Santa’s elves. That’s where artificial intelligence (AI) comes in.
Learn how Salsify’s OpenAI integration allows you to tackle holiday season product content by streamlining the content generation process and removing inefficiencies.
How Salsify’s OpenAI Integration Streamlines Content Production
Salsify’s OpenAI integration allows users to connect their OpenAI account directly in Salsify with a secret application programming interface (API) key. This API acts like an address, allowing information to be safely and securely transferred between OpenAI and Salsify.
Once this connection is established, users can then request prompts that reference properties living in Salsify. For example, you can prompt OpenAI to create a product description based on feature bullets or to auto-translate and localize product copy.
To fulfill prompt requests, OpenAI requires users to purchase tokens, which are “common sequences of characters found in a set of text.” These tokens are inexpensive, and users can set an established budget.
Keep in mind that OpenAI isn’t the same as ChatGPT. OpenAI is the company that develops advanced AI technologies, and ChatGPT is one of its tools that enables people to interact with these models conversationally.
Use OpenAI To Get Ahead of the Holiday Time Crunch
During the holiday season crunch, every second is precious, but trying to launch new or seasonal products while meeting every deadline can feel like a game of whack-a-mole. This is especially true if you have thousands of products that need to be updated to reflect holiday-specific language — and then reverted after the holidays.
According to Salsify consumer research, inconsistent product information across websites causes 54% of shoppers to abandon their carts, raising the stakes for error-free product content.
With the right prompts, OpenAI can help brands create, repurpose, or optimize product content at lightning speed.
For example, Salsify’s OpenAI integration can help brands:
- Generate seasonal, trending search terms like “Christmas gift,” “Black Friday deal,” and “holiday stocking stuffer,” specifically tailored to each product. The terms can then be auto-saved to a “Seasonal Keywords” property for quick syndication.
- Rewrite product descriptions with a holiday shopping lens. For example, you can ask OpenAI to reposition existing product copy to promote it as a perfect gift for moms.
- Write holiday bundle descriptions; workflows can generate copy that highlights the “bundle savings” and “perfect for gifting.”
OpenAI can create the engaging, detailed shopping experiences that consumers want while saving brands precious time and energy.
Stay Ahead of the Curve This Holiday Season
The holiday season may seem distant, but it’s closer than it appears. Don’t scramble at the last minute to create holiday content that falls flat with consumers.
Salsify’s OpenAI integration enables brands to reclaim their time while managing and creating the high volume of content necessary for Q4.
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