PIM
Learn about Salsify’s enterprise PIM solution.
Syndication
Easily syndicate product content to every consumer touch point.
Enhanced Content
Easily enrich product pages with below-the-fold content and rich media.
Catalog Sites
Share secure, on-brand, and always up-to-date digital product catalogs.
Automation and AI
Automate business processes and enhance Salsify workflows with AI.
Digital Shelf Analytics
Continuously optimize your organization’s product content syndication.
GDSN Data Pool
Synchronize standard supply chain, marketing, and ecommerce attributes globally.
PXM Platform, Integrations, and APIs
Integrate the PXM platform with the rest of your enterprise systems architecture.
Grocery Accelerator
Leverage the first-ever category-wide PXM accelerator in the grocery industry.
PXM App Center
Gain extensions, integrations, and destinations with the PXM App Center.
Supplier Onboarding
Accelerate supplier onboarding while ensuring your schema requirements are met.
Product Listing
Sell products faster with Product Listing.
Content Enrichment
Increase online conversions with Content Enrichment.
Automation
Win on the digital shelf by automating manual tasks.
SXM Platform, Integrations, and APIs
Integrate the SXM platform with the rest of your enterprise systems architecture.
Syndication Network
Automate how you exchange product content data to the digital shelf.
Enhanced Content Network
Use Enhanced Content to turn product pages into product experiences.
Commerce Platform Integrations
Create winning product experiences everywhere shoppers are, including on owned sites.
GDSN Data Pool
Synchronize standard supply chain, marketing, and ecommerce attributes globally.
Open Catalog
Connect to the digital shelf faster with an open, standardized, and free product catalog.
Resources
Resource Library
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Blog
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Knowledge Base
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Product Updates
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API
Examine our comprehensive API and webhook guides to start working with Salsify quickly.
Download Salsify's report to get insights into the latest trends and consumer behaviors.
For decades, Carrefour has been a pioneer of large-scale retail, beginning with the opening of France’s first hypermarket in 1960. Today, it’s the eighth-largest retailer in the world by revenue, operating about 14,000 stores in more than 30 countries.
A major factor in Carrefour’s long-term success has been its willingness to grow and adapt as the market evolves. Today, that means adapting to an omnichannel landscape dependent on optimized ecommerce product pages.
Carrefour’s previous ecommerce site was primarily focused on click-and-collect grocery shopping. Other types of products listed there — such as appliances — lacked detailed product information, descriptions, and images.
The team at Carrefour knew that making all its ranges visible on its site meant enriching product pages. To make Black Friday 2021 a success, Carrefour began enhancing the quality and accuracy of its SEB ecommerce product page content.
“The product pages for our non-food ranges must highlight product strengths and uses. The demand for enrichment is higher on the digital shelf than in stores, where a salesperson can answer different questions.”
— David Devalois, Head of Enrichment/Merchandising and Searchandising, Carrefour
Eliminating Manual Data Entry
Each piece of product information was originally entered via Excel or PDF files. Deploying Salsify put an end to those time-consuming manual processes.
Now, Salsify automatically collects published SEB data and syndicates that information on its ecommerce site. This has drastically cut down on the time it takes to populate product pages — making it easier for the SEB team to publish rich, accurate content.
Ensuring Rich Content Accuracy
Carrefour has also adopted Salsify Commerce Experience Management (CommerceXM) Connector to manage product marketing content. Content — such as images, descriptions, titles, and more — is handled in a centralized, streamlined location.
With the help of Salsify, the SEB team can automatically update product pages every time there’s an update or modification. As the team changes details, releases new products, or discontinues old products, they can ensure product pages remain up-to-date and accurate.
“SEB product pages have already been completed, so we are essentially only doing validation work … It’s much quicker to verify information than to enter it manually, and our teams can focus on more qualitative tasks [and] work on strengths.”
— David Devalois, Head of Enrichment/Merchandising and Searchandising, Carrefour
Page Creation in Minutes, Not Days
Where creating a new product page used to take several days, it’s now a matter of mere minutes. Employees only need to verify information — not enter it manually — which frees up their time for more valuable tasks.
With more time available to them, Carrefour and SEB teams can work on reactivating content, reducing errors, and creating multiple forms of enhanced content.
Customer-Centric Ecommerce Product Pages
Carrefour and SEB teams now produce product pages with customer needs in mind. Each page contains rich content that helps shoppers understand how the product would benefit them in their everyday lives.
The benefits of this improved content aren’t limited to online information. They also power omnichannel experiences — letting salespeople access content on their tablets and share important details with in-store shoppers.
“The challenge is to offer content that speaks for itself and is completely accurate. A good product page is — above all — a page that speaks to the consumer and shows the benefit of the product on a daily basis.”
— Victoire Fornas, French E-Retail Content Specialist, Groupe SEB
“The product pages for our non-food ranges must highlight product strengths and uses. The demand for enrichment is higher on the digital shelf than in stores, where a salesperson can answer different questions.”
— David Devalois, Head of Enrichment/Merchandising and Searchandising, Carrefour
“SEB product pages have already been completed, so we are essentially only doing validation work … It’s much quicker to verify information than to enter it manually, and our teams can focus on more qualitative tasks [and] work on strengths.”
— David Devalois, Head of Enrichment/Merchandising and Searchandising, Carrefour
“The challenge is to offer content that speaks for itself and is completely accurate. A good product page is — above all — a page that speaks to the consumer and shows the benefit of the product on a daily basis.”
— Victoire Fornas, French E-Retail Content Specialist, Groupe SEB
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Salsify is your foundation for digital shelf success, empowering you with the tools needed to win.