From Walmart and Kroger to Albertsons and DoorDash, grocers have different content requirements for product listings. Not adhering to them could mean delayed approvals and slower time to market or — even worse — compliance risks that lead to fines and penalties.
With a seemingly endless amount of content to manage across different channels and platforms, brands need technology and automation to optimize product information management for the grocery sector.
Grocery Accelerator, an available add-on in the Salsify Product Experience Management (PXM) platform, is designed to help brands efficiently and effectively meet category and retailer standards through a combination of artificial intelligence (AI)-driven automation, human-powered expertise, and multilevel validations against a consolidated guide of category standards and best practices.
Learn how Salsify’s Grocery Accelerator will help you increase compliance, reduce risk, and get your products listed online faster.
What Is Grocery Accelerator?
Salsify Grocery Accelerator is the industry’s first-ever, category-wide PXM product content accelerator for grocery brands.
Designed based on Salsify’s collaboration with some of the largest U.S. grocers, the tool is purpose-built to help brands better understand, validate, and deliver high-quality data to their grocery retail partners.
Grocery Accelerator, which is compatible with Kroger, Albertsons, DoorDash, Schnucks, and other major grocery retailers, facilitates more effective compliance. You can easily stay on top of grocers’ changing content requirements or evolving category and regulatory data standards for details such as nutritional labels.
Grocery Accelerator’s AI-Powered Validations
Brands can use Grocery Accelerator’s AI-driven automation to validate product content before it goes live, check against grocery category best practices, make recommendations, check for errors, visualize labels, and more.
Grocery Accelerator uses AI-powered workflows to review core product content stored in your product information management (PIM) system, including:
- Marketing copy
- Nutrition information
- Claims
- Allergen information
If the workflow detects discrepancies, errors, or missing on-package information, it will proactively provide AI-generated suggestions for your core PIM content. You can choose to accept or change the suggestions, helping you maintain an up-to-date central source of truth while ensuring you meet regulatory requirements and category best practices.
Regulated information, such as allergens, claims, and nutrition information, goes through two levels of review, one AI-powered and one human-powered. This double layer ensures that the product content you provide to retailers matches your on-package information, thereby reducing the risk of errors and discrepancies.
You can also use the AI-powered workflows to visualize what your nutrition facts label will look like on the product detail page (PDP). From there, you can easily identify outdated or missing information and ensure accuracy and completeness.
This visualization lives alongside all your other product information in your PIM for efficient updating and streamlined management.
The 3 Core Features of Grocery Accelerator
Grocery Accelerator has three core features:
- Grocery Category Guide
- Content Quality Workflow
- Nutrient Label Visualization
Grocery Category Guide
The Grocery Category Guide is a documented collection of common rules, validations, and best practices that Salsify has gathered from its largest grocery partners and customers.
The guide helps brands understand content requirements, avoid duplicate statements or exaggerated claims, and meet retailer standards.
Content Quality Workflow
This workflow performs data extraction, validation, and enrichment, evaluating marketing copy against rules in the Grocery Category Guide to streamline product content development and deployment.
Content Quality Workflow, which you can run automatically or manually depending on your needs, also helps ensure data accuracy between your brand’s PIM and any provided nutritional labels and packaging images.
This feature harnesses both AI and human validation to check marketing copy and product data for things like unsubstantiated product claims and inconsistencies between your PIM data and product packaging.
As such, your team can proactively catch errors and make edits using Grocery Category Guide rules to ensure alignment with retailer standards.
Nutrient Label Visualization
Your team can also use Grocery Accelerator to visualize what the nutrient labels on your products will look like before they appear on a retailer’s site.
You can preview exactly how the label will appear on the PDP to ensure everything is appropriately formatted and accurate. Real-time validation in Salsify’s Readiness Reports also helps your team quickly identify and correct errors to ensure data meets retailer-specific requirements.
"The Grocery Accelerator helps you prescreen and validate your data to make sure it's as high quality as possible by the time it gets to any grocery retailer you work with.”
— Dylan Si, Principal Product Manager, Salsify
How Grocery Accelerator Drives Value for Your Brand
Grocery Accelerator can drive value for brands grappling with managing multiple, and sometimes conflicting, retailer requirements.
The tool supports higher-quality and category-optimized product information for consumer packaged goods (CPG) brands, including food and beverage manufacturers, and other categories that often sell through grocery channels, such as personal care and beauty, pet food and pet care, supplements, and household supplies.
Grocery Accelerator enables brands to:
- Improve data quality: Use AI to prescreen content against industry best practices to reduce errors and accelerate retailer approvals.
- Get to market faster: Salsify customers have seen publish times to retailers like Kroger drop from three days to under 24 hours.
- Reduce compliance risks: Improve content quality and data accuracy to avoid penalties for misleading or noncompliant product information.
- Enhance retailer relationships: Strengthen your relationship and reputation with grocery partners with consistent, high-quality content.
Build Better Product Experiences With Grocery Accelerator
With Grocery Accelerator, brands can create and syndicate compliant, accurate product content to grocery channels more efficiently and confidently.
They can move away from manual content updates and mapping and instead use AI-driven automation to complement their team’s unique skill set and category knowledge.
With these capabilities, your brand can better develop conversion-driving product experiences at scale to grocery channels and win on the digital shelf.
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