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    Automation and AI
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    10 minute read

    Ubique Group Breaks Down How It Built an AI-Powered Content Operation

    Nearly 90% of companies in the retail and CPG industries are either using or testing artificial intelligence (AI) across their operations, according to a 2025 NVIDIA survey,...
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    Expert Insights
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    6 minute read

    Vizit Shares How It Helps the World’s Leading Brands Measure and Optimize Content Effectiveness Across Markets

    While brand manufacturers typically track key performance indicators (KPIs) like average order value (AOV), return on ad spend (ROAS), and churn rates, there’s another...
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    Expert Insights
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    9 minute read

    Sitation and Philips Ecommerce Leaders Share Insights on Agentic AI’s Role in Business Transformation

    More than three-quarters of companies now use artificial intelligence (AI) in at least one of their business operations, according to McKinsey & Company.
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    Expert Insights
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    9 minute read

    From Conflict to Collaboration: Breaking Down IT and Business Silos

    There’s an old proverb that says: “If you want to go fast, go alone. If you want to go far, go together.”
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    Platform Essentials
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    15 minute read

    How the Salsify PXM Platform Helps Brands Build Customer Loyalty

    From direct-to-consumer (D2C) websites to online marketplaces to brick-and-mortar retail locations, consumers have seemingly endless options for how, when, and where to buy.
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    Featured
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    17 minute read

    How Salsify Is Propelling AI-Powered Commerce

    Major retailers like Amazon, Walmart, and The Home Depot are launching generative artificial intelligence (GenAI)-powered shopping assistants.
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    Expert Insights
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    14 minute read

    Kraft Heinz and DCG Leaders Share How To Drive Growth With Digital Commerce Capabilities

    Brand manufacturers continue to grapple with a range of digital commerce challenges that affect their abilities to grow, scale, and boost profitability, according to Digital...
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    Expert Insights
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    9 minute read

    Kroger, Church & Dwight, and Other Commerce Leaders Envision the Future of Omnichannel Commerce Experiences

    Omnichannel commerce is constantly evolving, and the next decade of digital will be just as transformative as the last.
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    Expert Insights
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    12 minute read

    The Coca-Cola Company Shares Major Lessons Learned From Harmonizing Its Tech, Teams, and Content

    A seamless, scalable omnichannel program is crucial for delivering connected, consistent, and compelling brand experiences. But what does it actually take to create one?
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    Satta Sarmah Hightower (she/her) is a former journalist-turned-content marketer who collaborates with agencies, content studios, technology, and financial services companies to produce compelling content that helps them engage prospects and powerfully convey their message.

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