Request Demo

Hero Shape

Household goods brands

Gain the latest tips, industry trends, and actionable ecommerce insights to help you stand out on the digital shelf.

Product Page Optimization

Winning Product Page Examples: Household and Brands

Different retailers call enhanced content by different names: Amazon calls it A+ content, and Walmart calls it rich content.

Household Goods Brands

How To Accelerate Time to Market on Top Grocery Channels

The increase in demand for consumer packaged goods in the last several years has exposed weaknesses in the go-to-market process for brands.

Household Goods Brands

Here's Why ePacks Offer Enormous Opportunities for Brands

The logistical aspects of bundling different SKUs together may seem like a non-starter for ecommerce teams, forcing them to ask many questions.

Omnichannel Commerce Strategy

What Are the Top Ecommerce Challenges for CPG Brands?

Consumer packaged goods (CPG) companies have historically seen success selling in traditional brick-and-mortar retailers.

Household Goods Brands

Essential Digital Shelf Best Practices From a Global Household Brand

After a global household brand leveraged Salsify to launch its first digital shelf team and drive innovation across its organization, we had the opportunity to catch up with...

Most Popular

View all Posts

Augmented Reality in Retail: How (and Why) It Works

Convenience plays a huge part in shopping today. Consumers want a quick and easy way to try on clothes, visualize how furniture will look in their apartments, and generally...

Ecommerce Trends

Consumer Buying Behavior: How Have Spending Habits Changed in 2026?

The way shoppers move through the buying journey has shifted (again), and it’s not slowing down. Shopping isn’t just a thing people “do” anymore — it’s something that’s...

Consumer Research 2026

Brand Trust Makes 68% of Shoppers Pay More for Products — Here’s Why

The numbers are in: Customers will pay more for products from brands they trust. That is, 68% of them, according to Salsify’s "2026 Consumer Research" report.

Subscribe to the Below the Fold Newsletter

Standing out on the digital shelf starts with access to the latest industry content. Subscribe to Below the Fold, our monthly content newsletter, and join other commerce leaders.