The Complete Product Page Toolkit
Download this product page toolkit to get everything you need to create engaging, high-performing product pages that drive sales and build trust with shoppers.
DOWNLOAD TOOLKITPIM
Manage all product content in one central system of record.
Activation
Easily syndicate product content to every consumer touch point.
Enhanced Content
Enrich product pages with below-the-fold content and rich media.
Catalog Sites
Share secure, on-brand, and always up-to-date digital product catalogs.
Automation
Enhance collaboration with Salsify’s automated workflow engine.
Activation Insights
Continuously optimize your organization’s product content syndication.
GDSN Data Pool
Synchronize standard supply chain, marketing, and ecommerce attributes globally.
PXM Platform, Integrations, and APIs
Integrate the PXM platform with the rest of your enterprise systems architecture.
Supplier Onboarding
Accelerate supplier onboarding while ensuring your schema requirements are met.
Product Listing
Sell products faster with Product Listing.
Content Enrichment
Increase online conversions with Content Enrichment.
Automation
Save time and increase operational efficiency with retail automation.
SXM Platform, Integrations, and APIs
Integrate the SXM platform with the rest of your enterprise systems architecture.
Activation Network
Automate how you exchange product content data to the digital shelf.
Enhanced Content Network
Turn product pages into product experiences with Enhanced Content.
Ecommerce Platform Integrations
Create winning product experiences on owned sites with powerful ecommerce software.
GDSN Data Pool
Synchronize standard supply chain, marketing, and ecommerce attributes globally.
Open Catalog
Connect to the digital shelf faster with an open, standardized, and free product catalog.
Resources
Resource Library
Explore our ecommerce resources to get everything you need to win on the digital shelf.
Blog
Read our blog to get actionable insights for navigating changing markets and industry demands.
Webinars
Watch our on-demand ecommerce webinars to gain expert advice and tips from our community of industry leaders.
Knowledge Base
Investigate our knowledge base to build your Salsify skills and understanding.
Product Updates
Explore the latest news and updates for Salsify products.
API
Examine our comprehensive API and webhook guides to start working with Salsify quickly.
Download Salsify's report to get insights into the latest trends and consumer behaviors.
The increase in demand for consumer packaged goods in the last several years has exposed weaknesses in the go-to-market process for brands.
Consumer demand for online grocery shopping is higher than ever before. Building an online strategy is essential for the future of your consumer goods brand.
Within a matter of weeks — not months or years — your brand can take steps to accelerate your time to market on critical grocery channels, helping you meet these new modern shoppers.
While some consumer goods brands are seeing all-time highs, many are falling behind in market share due to their inability to keep up with these shifts in demand due to inadequate tools and processes.
There are three key steps required for brands to accelerate time to market across top grocery channels.
When product content is housed and managed in a single location, teams across departments can access the most up-to-date and accurate versions easily. There are many benefits to centralizing product content for easy access: Online and offline processes can be unified. Product content can be updated across all channels instantly.
Brands can move at the ever-quickening speed of commerce without jeopardizing accuracy and team control.
According to analytics from Forrester, 58% of all U.S. retail sales will be digitally influenced in the future. Consumers perform online research, check prices on their smartphones while shopping in a brick-and-mortar store, and then purchase the item with the best price, or that is the most convenient.
Shoppers move across these channels seamlessly, and successful brands must be able to meet them at every touchpoint in their shopping journey.
Product content syndication helps brands streamline the process of activating content across top grocery channels — ensuring the best content goes to every retailer and endpoint.
This approach helps brands save time because when content gets updated in a centralized product experience management (PXM) platform, it’s automatically updated everywhere it exists online.
This process helps reduce errors, decreases pressure on teams, and accelerates content updates.
Many shoppers haven't purchased a product due to problems with product content, with many pointing to a lack of product information or details.
Once your team has centralized product content and streamlined processes, enhanced content can help you enrich the consumer journey with below-the-fold image galleries, videos, comparison charts, and downloads.
Salsify internal data found that enhanced content can help brands increase conversion across categories by an average of 15%.
Your brand doesn't have to wait for annual reports to analyze product-content opportunities.
Data on workflows, product page compliance, search engine optimization (SEO), share of search, and competitive reporting, can and should be evaluated regularly. With this information, you can optimize what consumers see and when.
Waiting to align your product page content to consumer expectations will risk sales growth. Forgo plans of other organizational change and put these online grocery shopping structures into place now to increase market share and brand loyalty.
Download this product page toolkit to get everything you need to create engaging, high-performing product pages that drive sales and build trust with shoppers.
DOWNLOAD TOOLKITSalsify helps thousands of brand manufacturers, distributors, and retailers in over 140 countries collaborate to win on the digital shelf.
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