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Ecommerce trends

Gain the latest tips, industry trends, and actionable ecommerce insights to help you stand out on the digital shelf.

Influencer Marketing 101 — With Tips for Partnering With Influencers

Social media has become a fruitful ground for product discovery, recommendations, and reviews — and influencers are often at the forefront, leading consumers down the path to...

Ecommerce Trends

The Top Ecommerce Trends for Electronics Brands

You might expect electronics brands to naturally align with ecommerce environments — after all, both are inherently digital. Traditionally, however, there’s been a disconnect...

Ecommerce Trends

2023 Trends in the Global Economy: How Brands and Retailers Can Thrive

Uncertainty remains the watchword for brands and retailers. From supply chain challenges to logistic price shocks and overstock issues, the past several years have been a...

Omnichannel Commerce Strategy

Consumer Trend Forecasting: What To Expect in 2023

Trend forecasting is an art form that requires analyzing what’s already happened to predict what’s next. Future consumer trends beget much speculation every year — and for...

Ecommerce Trends

Top Home Furniture Trends And How Brands Can Keep Up

Living spaces have been seeing a lot more living (and working, and working out, and so on). According to Home Advisor’s “State of Home Spending 2020” report, 70% of...

Ecommerce Trends

Consumers Want Store Brand Products — Here’s How to Do It Well (With Examples)

Store brands, otherwise known as private labels, are having their moment this year. With inflation and economic uncertainty putting pressure on shoppers, they have good...

Omnichannel Commerce Strategy

Live Stream Shopping and Shoppable Video: Here’s What Shoppers Want

The average consumer attention span is now shorter, which means consumers will quickly move on to the next experience if they aren’t engaged.

Ecommerce Trends

Ecommerce Growth: How To Build a Revenue Growth Strategy

Revenue growth is a fantastic goal. If you launched a new strategy or embarked on a bold new campaign, revenue growth provides the black-and-white reality at the end: Did the...

Ecommerce Trends

What Amazon Shopping Trends Can Teach Us About Ecommerce

Just as the vast biodiversity of the Amazon rainforest can often serve as a microcosm of the planet’s broader ecology, the sheer scale of Amazon.com’s operation can also...

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Omnichannel Commerce Strategy

Trend Forecasting: Top 10 Consumer Trends To Watch in 2024

There’s a common misconception about trends: They don’t just appear out of thin air.

Omnichannel Commerce Strategy

5 Essential Ecommerce Team Roles and Responsibilities

Brands must have the right strike team in place to reach ecommerce success. Managing a successful business requires a team with extensive industry experience, strategic...

3 of the Best Brand Collaborations in the Beauty Industry

Brand collaboration takes place when two brands join forces to promote a product or service — and it can be really powerful. The best brand collaborations help both parties...

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